Technical & Design Promotion Specialist

Your role and responsibilities

In this role, you will have the opportunity to plan and implement proactive promotional activities for the assigned target audience to create market demand and need for specific features or products. Each day, you will identify and develop sales opportunities by introducing, presenting, and educating the target audience about ABB products and tools. You will also showcase your expertise by building long-term customer relationships.

The work model for the role is: #LI-Hybrid

• Implementing proactive promotional activities, including technical presentations, demonstrations, seminars, educational material, and technical development of projects and solutions for the customer target group.

• Creating plans for target audience visits and conducting regular status reviews, including analyzing and deriving the insights and output of the visits.

• Establishing and maintaining effective long-term relationships with target group customers to understand their needs and to ensure they are well-informed of the ABB product, systems, services offering, features, and benefits.

• Ensuring efficient marketing activities and strong value proposition to customers by using effective promotional techniques.

Qualifications for the role

• Bachelor's degree in Electrical Engineering or equivalent technical discipline.

• Minimum 5 years of experience in sales, business development, or technical promotion roles within the market.

• Strong background in account management and customer development, with a proven ability to build and sustain long-term customer and partner relationships.

• Solid foundation in electrical engineering with a well-established network within the building, residential, or smart power segment.

• Good communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels, both internally and externally.

• Self-motivated and results-driven professional with a customer-centric mindset and strong technical presentation capabilities.

We empower you to take initiative, challenge ideas, and lead with confidence. You’ll grow through meaningful work, continuous learning, and support that’s tailored to your goals. Every idea you share and every action you take contributes to something bigger. 

ABB Smart Buildings enables optimization of energy efficiency, safety, security and comfort for any building type, through new installations or retrofit solutions. The Division offers integrated digital technologies to control HVAC, lighting, shutters, and security, in addition to energy distribution solutions including DIN rail products, enclosures and emergency lighting through to industrial plugs and sockets and conventional wiring accessories, accommodating for single family homes, multiple dwellings, commercial buildings, infrastructure and industrial applications. The Division’s highly innovative technologies and digital solutions serve rising global demand among real estate developers, owners, and investors for smart building technologies that optimize energy distribution and building automation. The scalable solutions aim to deliver significant sustainable and financial benefits, meeting social and environmental demands, while being able to address even the most complex of customers’ carbon reduction strategies.