Digital Planner - Influencer Marketing Strategist
Job Description
About SAMY
SAMY is a global network of independent marketing and communications agencies, using research, technology, strategy, creativity, and performance to deliver impactful, data-driveN solutions and drive growth for brands. With over 1000 employees in 15+ offices across 18 countries (Europe, U.S., Latin America) and operating in 55 markets, SAMY serves over 100 leading clients, specializing in award-winning, end-to-end digital campaigns.
Mision
The Sr Influencer marketing strategist will design and implement strategic roadmaps of different brands, for our client Lóreal, blending data, creativity, and consumer insights to meet campaign goals. This role bridges the gap between analytics and execution, ensuring each campaign is informed by data from inception and tailored to brand priorities. The ideal candidate thrives in a collaborative environment and brings a full-funnel perspective to digital strategy.
Job Functions
Strategic Planning: Develop and implement multichannel strategies to meet diverse business and consumer needs.
Interpret consumer touchpoints and perspectives to create clear, actionable brand objectives.
Establish the most effective format and channel strategies for each campaign.
Provide comprehensive strategic guidance across divisions to ensure distinct brand approaches and identify synergies.
Collaboration & Integration: Act as a bridge between insights (data), creativity, and execution teams to ensure cohesive campaign planning.
Collaborate with account managers and promotion teams to align on brand priorities and campaign definitions.
Partner with other departments (Creativity, Data, Influencer Marketing) to create innovative proposals and elevate the strategic perspective for the Group.
Data-Driven Approach: Leverage data to inform campaign strategies, ensuring creativity and business decisions are rooted in insights.
Translate analytics into impactful strategies that achieve measurable results.