Lifecycle Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lifecycle Marketing Manager based in Canada.

This role is responsible for owning and scaling the entire customer messaging ecosystem across email and SMS, ensuring every touchpoint across the lifecycle is timely, personalized, and performance-driven. You will take full ownership of a mature Braze environment and elevate it into a best-in-class lifecycle marketing engine spanning acquisition, onboarding, engagement, retention, and win-back. The position combines deep technical platform ownership with strategic marketing execution, requiring both systems thinking and hands-on campaign management. You will architect segmentation, automation flows, and data-driven personalization strategies that directly influence customer experience and revenue outcomes. Working closely with Product, Data, Growth, and Customer Success teams, you will shape how customers experience the brand from first interaction through long-term retention. This is a high-impact role for a marketer who thrives at the intersection of data, automation, and lifecycle storytelling. The environment is fast-moving, highly collaborative, and focused on measurable performance and continuous optimization.

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lifecycle Marketing Manager based in Canada.

This role is responsible for owning and scaling the entire customer messaging ecosystem across email and SMS, ensuring every touchpoint across the lifecycle is timely, personalized, and performance-driven. You will take full ownership of a mature Braze environment and elevate it into a best-in-class lifecycle marketing engine spanning acquisition, onboarding, engagement, retention, and win-back. The position combines deep technical platform ownership with strategic marketing execution, requiring both systems thinking and hands-on campaign management. You will architect segmentation, automation flows, and data-driven personalization strategies that directly influence customer experience and revenue outcomes. Working closely with Product, Data, Growth, and Customer Success teams, you will shape how customers experience the brand from first interaction through long-term retention. This is a high-impact role for a marketer who thrives at the intersection of data, automation, and lifecycle storytelling. The environment is fast-moving, highly collaborative, and focused on measurable performance and continuous optimization.

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

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