Senior Lecturer/Lecturer (Marketing, Media, Comms)

[What the role is]

We are looking for a motivated and enthusiastic individual in the field of communication, marketing and/or media who is dedicated to inspiring and preparing learners for a successful career.

[What you will be working on]

The successful candidate is expected to fulfil the following responsibilities:

 

Teaching & Learning

·       Facilitate engaging, applied, and learner-centred learning experiences for both pre-employment training (PET) students and continuing education and training (CET) adult learners.

·       Teach and assess modules across lifestyle, hospitality, tourism, culinary, marketing, communications, media, customer experience, and related business disciplines.

·       Guide students in applied projects, internships, competitions, industry collaborations, and experiential learning activities.

·       Mentor students in their academic, professional, and personal development.

 

Curriculum Development & Innovation

·       Design, review, and enhance curriculum and learning materials aligned with industry trends and emerging business needs.

·       Integrate contemporary pedagogical and andragogical approaches, including experiential, blended, and technology-enabled learning.

·       Develop authentic assessments, case studies, simulations, and industry-based learning experiences.

·       Incorporate emerging developments such as digital transformation, sustainability, consumer behaviour, AI-enabled marketing, content creation, and experience design into curriculum delivery.

 

Industry Engagement & Applied Projects

·       Build and maintain strong partnerships with industry stakeholders, agencies, and professional bodies.

·       Collaborate with industry partners on consultancy, applied research, live projects, learning journeys, and student development initiatives.

·       Keep abreast of industry trends and translate workplace practices into meaningful educational experiences.

·       Support industry events, networking engagements, competitions, and institutional initiatives that strengthen industry relevance and visibility.

 

Continuing Education & Adult Learning

·       Design and deliver executive education, customised corporate training, and professional development workshops for adult learners.

·       Facilitate skills upgrading programmes aligned with workforce transformation and industry development needs.

 

Academic & Institutional Contributions

·       Contribute to school-level initiatives, committees, projects, and capability development efforts.

·       Support outreach, student recruitment, branding, and engagement activities for the School and institution.

[What we are looking for]

• Relevant qualifications in related disciplines.
• At least 3 years of relevant industry experience in hospitality, tourism, culinary, marketing, communications, media, customer experience, or related sectors.
• Experience in customer-facing, service-oriented, or consumer-focused environments.
• Strong communication, facilitation, mentoring, and stakeholder engagement skills.
• Ability to integrate industry practices into applied learning experiences.
• Passion for education, talent development, and lifelong learning.
• Experience in student/adult learning, curriculum development, or industry engagement will be an advantage.
• Familiarity with digital tools, analytics, content creation platforms, and emerging AI-enabled technologies will be beneficial.
• Applicants should demonstrate expertise in two or more of the following areas:

Marketing, Consumer & Experience

• Consumer psychology and consumer behaviour
• Digital marketing and integrated marketing communications
• E-commerce and social commerce
• Branding and brand management
• Experiential marketing and consumer engagement
• Storytelling and content strategy

​Media, Communications & Content Production

• Audio and video production
• Corporate communications and media relations
• Journalism and strategic communications
• Content creation and digital publishing
• Multimedia storytelling and visual communications