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Job Description
- Diagnose creative opportunities across advertisers, including asset variety, creator opportunity and ad quality.
- Drive advertisers’ adoption of Creative AI solutions and increase Creators Ads by using 1P solutions and 3P (Influencer Marketing Agencies).
- Identify priority customers for activation and match customers with priority partners to inform pitches based on customer creative advancement opportunities.
- Utilize strategic creators & creative incentive funds to de-risk partner trials with priority customers.
- Build and deliver pitches that demonstrate the value of creative optimization, driving advertisers to adopt best practices and use creative and creators product solutions.