Deliver research programs in their entirety, managing agencies, project briefing, research design, analysis planning, and final delivery of results to global stakeholders.
Execute a range of research projects including personas, positioning, messaging, feature prioritization, creative testing, and ad hoc analysis.
Use multiple datasets, such as Creator surveys, syndicated data, social data, and primary quantitative or qualitative research, to tell a full story about user needs and brand services.
Build cross-functional partnerships to identify business questions and opportunities, delivering insights that influence YouTube marketing strategies.
Share research findings and insights via presentations in forums large and small, with everyone from junior to executive staff.

Insights Manager, YouTube Marketing

Job Description