TikTok Shop - Business Communications Manager

About the team The Global E-Commerce Business Communications Associate will work closely with the ecommerce business teams and media corporate functional teams.

1. Business Communication Needs Assessment & Liaison

• Act as the bridge between business teams and the PR function by translating business needs into clear, actionable PR requests.
• Ensure communication efforts are closely aligned with business priorities and deliver measurable impact for key initiatives.

1. Content Review

• Serve as the gatekeeper for reviewing all external-facing business communication materials.
• Identify and flag materials that require additional review from Communication teams to ensure alignment with communication principles.

1. Brand & Content Strategy

• Support the development of business narratives at both category and platform levels to shape TikTok Shop’s brand positioning.
• Maintain the data repository and review process for externally shared business data requests, ensuring accuracy and consistency.
• Manage a centralized “Success Stories Hub” to showcase high-quality TikTok Shop success cases for media, partners, and other stakeholders.

1. Process Development, Gap Identification & Training

• Identify communication review process gaps and design effective workflows to address them.
• Develop and deliver training programs to improve team awareness, understanding, and adoption of communication processes and best practices.

Minimum Qualifications

• Bachelor’s degree in Communications, Marketing, or related field with 4+ years of experience in communications or PR, ideally in e-commerce or tech.
• Proven ability to translate business needs into impactful communication strategies and manage brand narratives across platforms.
• Strong content review and editing skills, ensuring alignment with global brand and communication standards.

Preferred Qualifications

• Experience in process development, identifying gaps, and delivering training to enhance team communication practices.
• Excellent stakeholder management and collaboration skills, with the ability to liaise effectively between business and communication teams.