Global Product Marketing Manager, TikTok One

Creativity is the soul of advertising. The TikTok Ads Creative and Ecosystem team develops world-leading tech solutions for ads creative production, interpretation, and optimization. Our mission is to empower and inspire advertisers, creators, and third parties within the ecosystem to create and deliver the most engaging creative experiences to end users. We are user-oriented and dedicated to technical excellence, striving to lead technological innovation in the ad tech and creative industry. Our goal is to power products and deliver value to our clients, creators, partners, and the entire ecosystem.

We’re seeking a Global Product Marketing Manager for TikTok One with deep experience in creator ecosystems. You’ll lead the product marketing for TikTok One’s creator marketplace and creator solution offerings — packaging creator tools, managing creator & brand workflows, ensuring product-market fit, and driving adoption among both brands/advertisers and creators. You will act as the critical bridge between creators, product, marketing, and GTM functions, ensuring that creator-packed solutions are well defined, easy to adopt, and clearly communicated globally.

Responsibilities:

• Lead go-to-market (GTM) strategy for TikTok One’s creator marketplace & creator solutions globally: define product positioning, messaging, packaging, creative strategy, launch and scale across regions.
• Define, design and package creator solutions (bundled services, tools, managed services, campaign packages) that help brands/advertisers engage creators more effectively.
• Engage deeply with creators: understand their workflows, pain points, content formats, monetization needs; collect feedback through qualitative & quantitative research to inform product roadmap and packaging.
• Manage marketplace dynamics: creator discovery, selection, matchmaking, campaign management, payment & compensation models, creative briefs, content review, and delivery.
• Build cross-functional partnerships with Product, Sales / Brand Partnerships, Creator Relations / Management, Legal, Trust & Safety, and Regional Marketing to ensure solutions are aligned, compliant, localized, and scalable.
• Develop tools, playbooks, templates, best practices for creators and brands: e.g., creator brief templates, compensation / contract models, style guides, content & campaign guidelines.
• Design campaigns & educational programs (for creators and brands) to promote the marketplace, drive adoption of new features or packaged solution offerings.
• Oversee measurement of success: track KPIs such as creator activity, brand/advertiser adoption, number & quality of collaborations, content output, campaign ROI; use data to iterate on product, packaging, marketing.
• Ensure smooth launch and localization of new features or solution tiers in different regional markets, balancing global standards with local adaptation.

Minimum Qualifications:

• 5+ years in product marketing, product / creator ecosystems, creator marketing, marketplace or influencer marketing, especially with hands-on work with creators and brands (or advertisers).
• Proven track record packaging creator solutions or creator offerings (e.g. campaign bundles, managed services, creative packages).
• Strong understanding of creator economy dynamics: motivations of creators, content production workflows, creative formats, platforms, monetization and compensation models.
• Experience in marketplace-type products, with creator or influencer discovery & matching, campaign execution pipelines, payments, creative review etc.
• Excellent communication, messaging, storytelling; able to develop creator-facing materials as well as brand/advertiser collateral.
• Data-driven: comfortable with both qualitative & quantitative research; able to use performance metrics to refine product & packaging.
• Strong stakeholder management skills; comfortable working cross-regionally and cross-functionally.

Preferred Qualifications:

• Experience in social media platforms, influencer / creator marketplaces, or content platforms.
• Experience managing regional localization of creator tools or marketplace features.
• Familiarity with creator compensation models (flat fee, performance, affiliate, commission) and legal / IP / rights management in branded content.
• Experience with packaging, pricing, bundling of services (e.g. self-serve vs managed service) for creators or advertisers.