Organic & Community Growth Specialist

About the Company

If you want to build, develop, and see your impact, join Skillz and level up your Career!

Skillz, the first publicly-traded mobile eSports platform that hosts billions of casual mobile gaming tournaments for millions of players worldwide, is revolutionizing the gaming industry. By fostering social competition within games, the Skillz platform helps developers build multi-million dollar franchises by enabling real-money activity in their games and providing operational support while connecting players through fair, enjoyable, and meaningful competition.

At Skillz, we understand the thrill of achievement and the satisfaction of overcoming challenges. Want to join a team made up of alums from Apple, Amazon, Google, Microsoft, Tesla, Twitter (X), Roblox, Zynga, Samsung, Lyft, EA, Riot, Nexon, Gameskraft, PlayStation, Unity, Scopely, Tinder, Intel, Deloitte, EY, Twitch, DraftKings, Wynn Resorts and more? Learn more to see if Skillz is the right fit for your next career move!

Why Skillz

• Culture of Impact: Join a united team of builders, creators, innovators, and entrepreneurs driven by the desire to win. At Skillz, we create value, obsess over our product, and make a difference in the world.

• Comprehensive Benefits: Enjoy peace of mind with our comprehensive benefits package, which includes 100% coverage for medical, dental, and vision expenses for both you and your dependents. Additionally, take advantage of our 401K matching, equity incentives, pre-tax benefit options, and more.

• Wellness Support: Enhance your well-being with our array of wellness initiatives, including meditation and mental health resources, physical fitness coaching and classes, family planning assistance, health and parenting guidance, virtual therapy sessions, and more.

• Time off: We offer competitive paid time off (PTO) & company holidays to help you recharge and pursue your passions.

• Las Vegas Headquarters: Skillz strongly believes in a five-day a week, collaborative office environment at our 36,000+ square foot headquarters. Enjoy free breakfast and catered lunches, snacks, a full-size gym with showers, commuter benefits, insurance, team bonding events and many more. 

• Recognized Success: Skillz has earned recognition as one of Fast Company's Most Innovative Companies, CNBC's Disruptor 50, San Francisco Business Times' Best Places to Work, Forbes' Next Billion-Dollar Startups, and the #1 fastest-growing company in America on the Inc. 5000 list, and many more.

• Development Opportunities: We hold our employees to high standards while providing them with professional growth opportunities. We operate like a startup, and encourage all of our employees to collaborate and voice feedback about our product and ways we can improve as a business. We believe in never settling, and that also pertains to your growth. 

About the Role 

We are seeking an Organic Growth Specialist to own Skillz's presence across key community and discovery surfaces. The ideal candidate will build and operate a credible, FTC-disclosed community manager presence on Reddit, Discord, Quora, AskGamblers, Trustpilot, and major sweeps-specific forums while seeding transparent organic affiliate and referral links to drive free-tier signups. This role is also responsible for standing up an official Skillz Discord server with daily engagement rituals, drops, codes, and community-led tournaments, as well as owning on-page, technical, and off-page SEO to rank skillz.com against comparison-site incumbents like Casino.org, Gambling.com, and AskGamblers. The right candidate will bring a scrappy approach to earned media through podcast guesting, niche press, HARO/Qwoted, and review-site outreach, and will support the broader Skillz cross-sell funnel via magic-link auto-login and strategic content seeding.

Responsibilities 

• Community-Native Communication: Demonstrable history operating as a named, disclosed brand voice on Reddit, Discord, Quora, or comparable community surfaces for a consumer brand (gaming, gambling, fintech, crypto, or DTC). Has lived through subreddit promotional-rule enforcement, AskGamblers / Trustpilot complaint cycles, and Discord moderation at scale.

• FTC & Platform-Policy Literacy: Fluent in FTC endorsement guidelines (16 CFR Part 255) for affiliate / referral disclosure, Reddit's sitewide and sub-level promotional rules, Quora promotional content policy, and Discord ToS. Treats disclosure as the operating default, not a footnote. Bonus: prior experience with US sweepstakes / social-casino category constraints (AMOE, 21+, state exclusions, Google's Oct 2025 RMG reclassification of sweeps).

• SEO & Indexing: Working SEO proficiency — technical SEO (crawl, index, schema, Core Web Vitals, sitemaps), on-page (keyword strategy, content structure), and off-page (link building, comparison / review-site placements, HARO / Qwoted, podcast guesting). Comfortable in GSC, Bing Webmaster Tools, Ahrefs / SEMrush. Has personally moved a domain from invisibility to mid-tail rankings in a competitive vertical.

• Discord Community Operations: Has stood up or scaled a verified, geo-gated Discord server for a consumer / gaming brand. Comfortable building moderation rotas, recruiting volunteer mods, running drops / codes / community tournaments, and turning the server into a measurable signup channel.

• Earned Media & Outreach: Has booked podcast guest spots, secured niche press placements, run HARO / Qwoted / Help-A-B2B-Writer flows, and / or shepherded a Wikipedia / Wikidata entry through to publication. Understands the difference between paid placements and editorial.

• Organic Affiliate & Referral Mechanics: Understands UTM-tagged organic referral links, branded short-links, and surface-specific landing pages. Can build the operating playbook for which links go where, with what disclosure, and how performance is attributed.

• Analytics & Reporting: Sets up clean attribution (UTM frameworks, GA4, server-side tagging basics), builds an organic-funnel dashboard (impression → visit → registration → FTP → redemption), and reports channel-level CAC, FTP %, and retention to leadership weekly. Excel and Tableau fluent; SQL a plus.

• Cross-Sell & Mobile-to-Web Thinking: Bonus if experienced with cross-platform UA strategies (mobile-to-web migration, magic-link / SSO flows, shared loyalty programs) — directly relevant to Skillz → player acquisition.

• 0-to-1 Operator Mindset: Comfortable in a launch-phase environment with limited playbooks; can build the community, SEO, and earned-media frameworks from scratch and operate them daily.

Experience 

1. 2-5 years in organic growth, community management, SEO, or content marketing for consumer tech (gaming, gambling, fintech, crypto, or DTC preferred).

2. Demonstrable community wins to point to: subreddit growth / AMA hosting, Discord server scale-up, Quora top-contributor status, AskGamblers / Trustpilot rating turnarounds, or comparable.

3. Working SEO with named examples — keywords ranked, referring domains grown, content pages shipped, and the resulting traffic / signup deltas.

4. Working knowledge of FTC endorsement guidelines and platform-specific promotional rules; can write the disclosure language without legal hand-holding.

5. Hands-on with GSC, Bing Webmaster Tools, GA4, Ahrefs or SEMrush, and at least one Discord moderation / bot stack.

6. Excellent Excel and Tableau skills; SQL is a plus.

7. Demonstrated ability to set up clean UTM / GA4 attribution and report CAC, registration → FTP, and channel-level LTV to leadership.

8. Comfortable in a 0-to-1 environment with limited playbooks; can build organic UA, community, and SEO frameworks from scratch.

9. Bonus: prior US sweepstakes / social-casino, real-money iGaming, sportsbook, or DFS exposure; familiarity with the Stake.US / Pulsz / Chumba / McLuck / Wow Vegas / RealPrize / Crown Coins competitive set.

Location: Hybrid in Bangalore, India. 

Travel Requirement: Less than 10% 

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