EXECUTIVE, DIGITAL MARKETING GROWTH & INTELLIGENCE

It's fun to work in a company where people truly BELIEVE in what they're doing!

Role Summary

The Executive, Digital Marketing Growth & Intelligence is responsible for driving digital marketing execution through AI-powered content creation, automation workflows, and performance optimization. The role combines creativity and technology to scale digital campaigns, improve operational efficiency, and enhance audience engagement across multiple digital platforms.

Key Outcomes

• AI-Driven Content Production – Deliver high-quality AI-assisted creative assets for digital campaigns.

• Digital Campaign Execution – Execute digital marketing campaigns efficiently across platforms.

• Workflow Automation – Improve operational productivity through AI and automation solutions.

• Trend & Technology Intelligence – Identify emerging trends, tools, and AI innovations for marketing growth.

• Performance Optimization – Ensure content and campaigns are optimized for engagement and platform performance.

Key Responsibilities

1. AI-Driven Content Creation

• Utilize Generative AI tools to create videos, visuals, and marketing assets for social media and digital platforms.

• Develop platform-specific content for Instagram, TikTok, Facebook, LinkedIn, and YouTube.

• Support creative ideation and production using AI-assisted workflows.

2. Digital Campaign Execution

• Manage end-to-end campaign execution from conceptualization to publishing.

• Coordinate creative development, editing, scheduling, and content deployment.

• Ensure campaign deliverables are aligned with branding and marketing objectives.

3. Workflow Automation & Optimization

• Research and implement AI automation solutions to streamline marketing processes.

• Explore tools that improve efficiency in content production, reporting, and digital operations.

• Support integration of automation workflows into day-to-day marketing execution.

4. Trend Intelligence & Innovation

• Monitor emerging social media trends, platform updates, and AI technologies.

• Experiment with new digital tools and content formats to improve engagement and reach.

• Provide recommendations on innovative strategies to enhance digital growth.

5. Performance Monitoring & Reporting

• Analyze campaign and content performance metrics across platforms.

• Optimise assets based on engagement trends, algorithm performance, and audience behaviour.

• Prepare reports and insights to support digital marketing improvements.

Core Competencies & Technical Expertise

1. Technical Competencies

• AI Content Generation – Proficient in utilizing Generative AI tools for content creation and creative production.

• Digital Campaign Management – Executes digital campaigns effectively across multiple platforms.

• Automation Workflow Management – Supports process optimization through automation tools and AI workflows.

• Multimedia Editing – Skilled in video editing, image editing, and creative asset production.

2. Functional / Job Competencies

• Creative Thinking – Combines creativity with technology to develop engaging digital content.

• Analytical Skills – Uses performance insights and data to optimize marketing outcomes.

• Communication – Communicates ideas and campaign updates effectively with stakeholders.

• Adaptability – Keeps up with rapidly evolving digital trends and AI technologies.

• Quality Execution – Delivers campaigns and creative assets accurately and within timelines.

• Collaboration – Works effectively with internal teams, agencies, and creative partners.

Qualifications & Experience

Educational Background

• Bachelor’s Degree in Marketing, Digital Marketing, Mass Communication, Media, Branding, or related discipline.

Experience Requirements

• 1–2 years of working experience in digital marketing, content creation, or related field.

• Hands-on experience with AI content generation tools and digital marketing platforms.

• Familiarity with automation workflows and social media management tools.

• Experience in video editing, content production, or creative asset development is an added advantage.

Preferred Tools & Platforms

• Generative AI Tools: Midjourney, HeyGen, Adobe Firefly, ChatGPT, Runway, or similar.

• Editing Tools: Adobe Creative Suite, Canva, CapCut, Premiere Pro.

• Social Platforms: Instagram, TikTok, Facebook, LinkedIn, YouTube.

• Automation Platforms: Zapier, n8n, or equivalent.

The selection process may take some time as we carefully consider each talent that comes our way.  Please note that we will only be in contact with successfully shortlisted candidates for the next phase of the recruitment process within 2-4 weeks. We truly appreciate your interest and always look forward to meeting great people who’d like to work with us!