Director of Digital Product

What You’ll Own Product strategy and execution for BRG’s consumer-facing digital platforms: web, commerce, and the AI capabilities embedded across them. Your roadmap decisions directly affect conversion, AOV, retention and cost-to-serve across a combined platform at up to $150M in annual revenue influence. This is a highly outcome-driven role with clear accountability for commercial performance and customer experience. What Success Looks Like At 6 months Executive-aligned digital strategy and AI roadmap with clear baselines, measurable targets, and defined investment priorities — endorsed by senior leadership Shared platform components live across at least three brand storefronts, with measurable improvement in delivery velocity Delivery of AI-enabled customer experience features with measurable impact on key metrics (e.g., conversion, engagement, or service efficiency) At 12 months Demonstrable commercial attribution across conversion, AOV and retention Internal AI productivity gains (experimentation, QA, decisioning) measured and reported Responsible AI governance embedded: monitoring, safeguards, vendor standards, and accountability model in place What You’ll Do Set the product vision for BRG’s customer-facing digital platforms in an increasingly AI-enabled landscape — across discovery, purchase and service Build and execute a sequenced AI product roadmap with clear build/buy/partner decisions and input into capex/opex allocation, including vendor and partner evaluation and selection across the AI and commerce ecosystem Define and drive product direction for composable digital services built on MACH architecture (Contentful, Commerce Tools and appropriate headless services) — and the AI capabilities layered across them Own the experimentation framework, analytics instrumentation and AI-specific monitoring strategy Partner with the Director of PMO to lead the digital product team through an AI transformation — embedding new ways of working and building strong AI fluency across the function Lead and develop a team of ~6 squads, with operating rhythm and PM standards as a foundation for high performance in an AI-era product function Navigate executive stakeholder priorities across brands, balancing platform trade-offs and commercial objectives Partner with Security, Legal, Privacy and Risk on governance, vendor evaluation and guardrails