Performance Director

Company description Delivering Smarter, Faster, Accountable Media We exist to grow our clients businesses through Smarter, Faster, Accountable media services

Smarter: We use our clients’ data to drive growth

Faster: We have media, data and creative production under one roof to deliver an agile advantage

Accountable: We demand that we are accountable to our clients’ business growth

Born as a specialist performance media agency, we apply a performance mindset to a full range of integrated marketing solutions, from media to creative, data and technology

Our mission is to grow our clients’ revenue through regression-based media planning complemented with human insight to help determine the optimal balance between brand and performance media Overview #LI-FD1 Are you a seasoned Performance expert passionate about driving measurable results and shaping the future of iconic brands

Do you thrive in a dynamic, collaborative environment where your strategic insights lead to tangible success

Join Atomic 212 one of the world's leading communications companies, where innovation meets influence

We’re seeking an experienced and passionate Performance Director to elevate our digital strategy and execution across Search, Social, and broader digital channels for our diverse portfolio of clients

This is more than just a role; it's an opportunity to lead, innovate, and grow within a supportive and forward-thinking agency network

If you’re ready to push boundaries, empower teams, and deliver outstanding performance, we want to hear from you

Do & How You'll Make an Impact: As the Performance Director, you'll be at the forefront of digital excellence, merging strategic vision with hands-on expertise

Your days will be a dynamic mix of leadership, innovation, and client partnership: Strategic Visionary & Business Growth Driver: Lead the development of cutting-edge digital strategies, translating business goals into actionable channel recommendations and innovative solutions

You'll identify opportunities for business growth, cross-departmental revenue within the agency, and proactively seek out and support new business ventures, including pitches

You'll also prepare comprehensive media plan options, analyses, and recommendations based on strategic direction

Performance Optimiser & Implementer: Oversee digital campaign implementation and optimisation across a diverse channel mix, including Paid Search (SEM), Display, Paid Social, Retargeting, and Affiliates

You'll maintain rigorous budget control, frequently evaluate performance, and continuously optimise campaigns to deliver optimum results and online sign-ups for your clients

Insight Generator & Business Analyst: Leverage your deep understanding of Google Analytics (GA4) and internal data systems to extract powerful insights, conduct accurate forecasting, and recommend sophisticated digital attribution and channel mix strategies

You'll also examine the full view of our client’s businesses – including sales, merchandising, marketing, and operations – to provide data-driven insights to relevant teams

Client Partner & Risk Manager: Build and nurture strong, trusted relationships with clients, acting as the primary escalation point for any account issues

You’ll articulate complex concepts clearly and persuasively and proactively recognise and communicate potential risks to client relationships, agency scope, and revenue impact to senior leadership

Team Leader & Mentor: Foster a vibrant culture of inter-agency collaboration, ensuring the quality of your team's output

You'll manage resource allocation, monitor and enhance team efficiency and productivity, and develop a team vision that inspires a results driven, innovative, and proactive mentality

You'll ensure the team has a deep understanding of the role of all media channels (not just digital) in delivering client objectives and develop their knowledge of digital vendors and their offerings

Team Development Focus: You will actively coach, mentor, and develop your direct reports (Managers/Executives) in the art of Performance Marketing, Stratalytics, Analytics, and broader Business Skills

This includes driving performance conversations, conducting monthly check-ins on goals and KPIs, and facilitating deliverables to ensure tasks are completed effectively

You'll champion training in Stratalytics and Analytics to upskill the team and roll out best practices

Quality & Process Guardian: Ensure robust processes are in place, troubleshoot issues effectively, and deliver concise, timely, and insightful campaign reporting

You'll monitor and enforce these processes within the team, ensuring the monthly resource plan is completed and provided to the Head Of Performance in a timely manner

Innovation Champion: Drive proactive initiatives, challenge the status quo, and identify new opportunities to push each channel to its full potential for growth-minded clients

You'll consider the broader impact of decisions or changes on the business, raising these with management to ensure adequate responses

Bring to the Table: We're looking for a leader who embodies our values of collaboration, innovation, and client obsession

Ideally, you’ll have: 7+ years of experience in digital implementation within a fast-paced agency environment

Proven expertise in Paid Search (Google Ads, Bing Ads), Paid Social (Meta Ads, LinkedIn Ads etc.), Display, Retargeting, and a strong understanding of other digital channels

Advanced proficiency in analytics and campaign management platforms, including Google Analytics (GA4), Google Ads (Certifications highly valued), SA360, and Facebook Business Manager

Exceptional analytical skills with a track record of translating data into actionable insights and strategic recommendations

Outstanding project management and organisational capabilities, with the ability to prioritise multiple requests and meet tight deadlines effectively

Superior communication skills (verbal and written) – adept at explaining complex technical concepts to non-technical audiences and influencing stakeholders

A strategic mindset and a natural ability to think creatively, 'outside the box,' and drive continuous improvement

Demonstrated ability to lead, manage, and develop holistic digital services and strategies

A high attention to detail and a commitment to delivering excellence

Additional information What we can offer: Publicis Groupe

: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses

You can learn more

at www.publicisgroupeanz.com

Enjoy all the perks that come with our network offering: A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing

A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us." Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network

Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes

A culture of open feedback and support to reach your goals through our Career Conversations program

A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees

Leave

including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service

Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year

Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave

Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs

A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses

Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/ Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network

If you don't tick every box in this ad, please don't rule yourself out

Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement

We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply

Diversity

Inclusion

Equity

More than just words; these are part of our DNA

At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation

We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate

We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions

Uniqueness is powerful; without it, we wouldn't be where we are today

So be you — we like it that way

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process

If you need any assistance or adjustments, please contact us via [email protected]; your personal information will be kept confidential.