The Duracell Company

Duracell is the world’s leading manufacturer and marketer of high-performance alkaline batteries, lithium coins, rechargeable batteries, and other specialty cells.

Duracell powers many devices across the globe such as game console controllers, baby monitors, flashlights, smoke detectors, and toys such as the Monster Jam RC trucks.

As the leader in the personal power category, Duracell has a rich history of innovation continuously introducing batteries that are more powerful and longer lasting than competitor brands - holding our title as the #1 trusted battery brand since 2018.

Duracell is committed to powering communities and organizations, ensuring child safety, and keeping devices running when they’re needed most. Duracell focuses on sustainable growth, industry-leading innovation and creating long term value for our customers and consumers.