Manager, Retention & Lifecycle

CACTUS is a remote-first organization and we embrace an accelerate from anywhere culture. However, given the business requirements of this role, you are expected to frequently travel to our Seoul office. 

About Editage 

Editage helps researchers get their work published in top international journals. In Korea, we work with researchers across SNU, KAIST, Yonsei, major medical schools, and corporate R&D, supporting them with editing, translation, and publication services. We're part of Cactus Communications, a global academic services company operating across Japan, China, the US, and Europe. 

About the role 

This is a senior individual contributor role that owns retention and lifecycle for Editage's existing customers in Korea. Once a researcher becomes our customer, you're the person responsible for what happens next - keeping them engaged, bringing them back, growing the relationship. 

You'll inherit an active customer base across multiple researcher segments and a working CRM stack (email, KakaoTalk, SMS). You'll set the lifecycle strategy, run the campaigns, talk to customers, and own the numbers - repeat purchase rate, dormant reactivation, Paperpal cross-sell, LTV. You'll report directly into the business owner for Editage Korea, with a short path to decisions. 

What you'll own 

• Repeat purchase & retention. Build lifecycle programs that turn first-time customers into long-term ones - onboarding, nurture, segment-based engagement. 

• Reactivation. Wake up dormant customers with campaigns grounded in why they went quiet to begin with. 

• Cross-sell & upsell. Design journeys that grow what each customer buys from us - from single-service buyers into multi-product, higher-tier customers. This is one of the biggest revenue unlocks in the business right now. 

• Referral. Run and improve the Editage referral program - turn happy customers into the most efficient acquisition channel we have. 

• Voice of customer. Meet KOLs, professors, and medical researchers regularly. Build deep relationships with the customers who matter most, and design experiences that make them stay. Bring back insights that shape product, marketing, and service decisions, and secure testimonials and case studies along the way. 

• Campaign craft. Multi-channel campaigns, automation flows, funnel analysis. Feed every learning back into the system. 

What we're looking for 

• 5+ years in CRM, lifecycle, or retention marketing, with end-to-end ownership of campaigns from idea to revenue. 

• Strong instincts for segmentation. You think in cohorts and behaviours, not just demographics. 

• Comfortable talking to customers directly and translating what you hear into strategy. 

• Analytical fluency. You can pull the data, find the story, decide what to do about it.