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Job Description
- Develop an understanding of client needs basis their Marketing Objectives (MOs), measurement objectives and provide measurement strategy and define Key Performance Indicators (KPIs) based on their eligibility criteria.
- Design and execute measurement studies (Conversion Lift studies, Marketing Mix Modeling (MMM) calibrations etc.) for clients and position for success.
- Leverage knowledge of measurement platforms (e.g., Ads, GeoX) and skills to design measurement studies, model results, and triage to Return on Investment (ROI) analysis on the media plans to inform the channel strategy.
- Partner with Account Executives (AE) and Regional Product Lead (RPL) to interpret measurement results for the client and identify opportunities to increase product adoption for key solutions and grow investment.