Ecommerce, Digital Growth Manager

Location: Annapolis, MD preferred; open to remote candidates based in the United States.   About One Call Now   One Call Now by Crisis24 is a leading SaaS mass notification platform serving schools, nonprofits, faith-based organizations, and SMBs. As we evolve toward a true e-commerce and product-led growth model, we are focused on building a scalable, self-service customer experience that drives acquisition, conversion, and long-term customer value.   Who We Are Looking For   The E-Commerce & Digital Growth Manager is responsible for driving scalable, self-service revenue growth by optimizing the full digital funnel—from acquisition through renewal. This role focuses on increasing conversion, improving customer lifetime value, and reducing reliance on manual sales and account management support. You will partner cross-functionally with Marketing, Product, and Account Management to build a high-performing, B2C-style growth engine.   What You Will Work On   Drive Scalable Customer Acquisition & Conversion Partner with Marketing to convert traffic into paying customers Optimize landing pages, offers, pricing, and signup flows Improve conversion from visitor to active customer   Own the Digital Revenue Funnel Manage the full customer journey: acquisition → signup → activation → renewal Identify drop-offs and implement improvements to increase funnel efficiency Increase speed to purchase and activation   Expand Revenue Through Lifecycle Optimization Build and scale automated customer journeys (email, SMS, voice) Improve renewal rates through optimized timing, messaging, and user experience Reduce churn by removing friction at key points in the customer lifecycle Increase customer lifetime value (LTV)   Optimize eCommerce Experience Improve usability of pricing pages, checkout flow, and customer portal Partner with Product to reduce friction for SMB and non-technical users Ensure mobile-friendly, intuitive experiences   Leverage Data to Drive Growth Track and report on funnel performance (conversion rates, CAC, LTV, drop-off points) Build dashboards and translate insights into actionable improvements Continuously test and iterate to improve performance   Collaborate Cross-Functionally Partner with Marketing, Product, and Account Management to align growth priorities Use customer data and insights to inform roadmap and campaign decisions   What You Will Bring   Required 3–7 years of experience in e-commerce, SaaS growth, or digital funnel optimization Proven track record improving conversion rates and online customer journeys Strong analytical, data-driven decision-making skills Experience working cross-functionally with Marketing and Product teams   Preferred Experience in SMB SaaS or subscription-based products Lifecycle marketing experience (email, SMS, automation) Familiarity with subscription billing or checkout systems Experience with Salesforce or similar platforms Understanding of compliance considerations in customer communications   What Success Looks Like   Customer acquisition (new subscriptions) Conversion rates across the funnel (visit → signup → purchase) Customer acquisition cost (CAC) Customer lifetime value (LTV) Renewal rate and self-service revenue percentage   Salary Range: $100,000 – $118,000 annually, commensurate with experience and qualifications