Back to jobsDefine strategy, develop and align 360 marketing plans partnering with local market teams & global brand holder to ensure successful marketing activations and launches
Lead business performance, consumer, and campaign analysis for the brand across the region, identify business opportunities, key learnings, & insights, and define clear action plans
Optimize ROI for marketing initiatives through insights from digital and social media analytics
Develop CRM strategy & plans that support overall brand objectives and to improve brand/campaign performance throughout Customer Decision Journey
Drive and oversee regional CRM plans and execution
Lead price setting and alignment process across the region to ensure compliance with global pricing guidelines and define pricing opportunities where possible
Develop VMD & assortment plans and coordinate with global and regional in-store design teams to ensure alignment and best-in-class executions
Provide guidance to local market teams to set and achieve clear marketing goals & KPIs
Inspire local brand teams by encouraging global & regional best practices sharing
