Position Overview

The Sr. Sales Director – Food Service is responsible for driving revenue growth, expanding market share, and leading high-performing sales team across North America markets. This role oversees strategic account management, distributor relationships, and sales execution, while operating within a matrix organization. The position carries full accountability for achieving national sales targets and developing long-term growth strategies within the food service sector.

Key Responsibilities

Strategic Leadership & Growth

• Develop and execute national sales strategies across food service channels, including broadline distribution, QSR, and hospitality.
• Drive revenue growth and market share expansion across North America markets.
• Identify new business opportunities and expand the client base within the food service sector.

Sales Execution & Performance

• Achieve and exceed national and regional sales targets.
• Establish sales forecasts, budgets, and P&L objectives.
• Monitor and report on key performance indicators (KPIs) including revenue, margin, and ROI.

Team Leadership & Development

• Lead, coach, and develop high-performing sales team.
• Manage brokers, distributors, and regional sales leaders.

Key Account & Relationship Management

• Build and maintain strategic relationships with major distributors and key accounts.
• Negotiate contracts, pricing, and promotional agreements.

Operational Excellence

• Oversee and develop detailed reporting processes.
• Ensure adherence to policies and compliance standards.

Global Collaboration

• Align stakeholders across a matrix organization.
• Support national sales planning and execution.