Job Description
With more than 225 branch offices across North America, Associa is building the future of community for nearly five million residents worldwide. Our 11,000+ team members lead the industry with unrivaled education, expertise, and trailblazing innovation. For more than 43 years, Associa has brought positive impact and meaningful value to communities. To learn more, visit www.associaonline.com.
Job Description
Goodwin & Company is seeking a dynamic Director of Marketing & Development to join our growing team. The idealcandidate will have experience in B2B sales, strategic analysis, marketing, and relationship building. In this role, you willbe responsible for developing a social media strategy, marketing materials, marketing campaigns, performing businessdevelopment services, and leveraging relationships with our clients.
Duties include but are not limited to:
• Prepare, or caused to be prepared, building marketing material for available space managed/leased by GWP
• Rebranding all marketing materials and taking aerial, exterior, and interior marketing photos and videos of
properties
• Develop marketing campaign to further build and introduce the new GWP brand to the market
• Design and prepare digital marketing campaigns via MailChimp utilizing existing email list: tenant/buyer rep,
landlord/seller rep, residential listings services
• Develop a social media strategy and routinely post to LinkedIn and other social media platforms
• Oversee the design and management of the GWP website, production of a podcast, the social strategy and
calendar, and possibly a vlog
• Perform business development services utilizing current data and data sourced through Costar and other means:
o Tenant rep services (identify and contact tenants needing to either renew current lease or relocate to
new location)
o Landlord rep services (identify and contact tenants to relocate to buildings managed/leased by GWP)
o Property management/landlord rep services (identify and contact building owners to promote GWP
services)
o Construction management services (contact architects and tenant rep brokers to promote GWP
services)
• Learn, understand and leverage the current clients and relationships within Goodwin & Co, Goodwin Properties
and GW Partners (including the executives) to create additional opportunities within the Austin and Dallas
markets
Requirements
EDUCATION/KNOWLEDGE/SKILLS/ABILITIES:
• Bachelor's degree or equivalent work experience in related field
• Demonstrated achievement in B2B sales, social media strategies, and marketing campaigns
• Excellent verbal and written communication skills
• Proficiency in Microsoft Office applications, including Outlook, Word, Excel, PowerPoint and Access and
industry-specific analysis software
• Basic understanding of the industry, with the ability to become a subject matter expert on the job
• Innovation and problem-solving skills that include the ability to develop and propose equipment-based solutions
for clients
• Ability to build and maintain relationships
• PR and Group presentation skills
• Negotiation skills
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.