Back to jobsManage the end-to-end process for packaged-product innovation, from uncovering consumer insights to developing concepts, testing them, and launching them in the market.
Identify growth opportunities by staying ahead of category trends, evolving consumer behaviours, and competitor activity.
Turn insights into compelling, differentiated propositions that boost Aqua Libra’s market position.
Partner cross-functionally with R&D, Commercial, and Supply Chain teams to deliver impactful innovation.
Translate brand strategy into clear, effective marketing plans and deliver integrated campaigns that build equity and encourage trial.
Manage the creation of insightful, high-quality creative work that maintains consistency across all brand touchpoints.
Track and evaluate brand and campaign performance, turning data into clear insights and actionable recommendations.
Collaborate closely with Commercial teams to align brand, category, and customer strategies while optimising marketing investment.
Lead cross-functional teams with pace and clear ownership of tasks, building strong relationships to deliver high-quality outcomes.
Encourage creativity, curiosity, and continuous improvement throughout the team.
