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Job Description
• Pull and interpret demand from the business, corporate marketing and sales leaders and other key stakeholders and turn it into effective work streams, marketing promotion projects
• Drives the development of business promotion activities in accordance with objectives and budget including campaigns and creative approach to be taken via working in collaboration with internal partners
• Manage details and schedules for the creation and implementation of marketing campaign deliverables, ensuring high-quality results and on-time delivery
• Managing external agency partners and vendors
• Drive development of marketing assets to support new product launches of business lines, including but not limited to web banners, print ads, landing pages, email content, sales tools
• Collaborate with corporate marketing to initiate planning that leads to execution of MarCom activities
• Proactively and consistently communicate Marcom’s status to all levels of the organization for alignment
• Significantly improve leads generation, assignment, qualification, nurturing, and opportunity creation based on leads generated by marketing activities.
• Drives the development of business promotion activities in accordance with objectives and budget including campaigns and creative approach to be taken via working in collaboration with internal partners
• Manage details and schedules for the creation and implementation of marketing campaign deliverables, ensuring high-quality results and on-time delivery
• Managing external agency partners and vendors
• Drive development of marketing assets to support new product launches of business lines, including but not limited to web banners, print ads, landing pages, email content, sales tools
• Collaborate with corporate marketing to initiate planning that leads to execution of MarCom activities
• Proactively and consistently communicate Marcom’s status to all levels of the organization for alignment
• Significantly improve leads generation, assignment, qualification, nurturing, and opportunity creation based on leads generated by marketing activities.