Job Description
Department Overview
McDonald's is looking for a dynamic and experienced lawyer to join our Global Intellectual Property & Marketing Practice Group. In this position, the candidate will have primary responsibility for handling a broad range of commercial transactions, including advertising and media partnerships and marketing, licensing, and intellectual property agreements. This role will also include providing strategic legal advice to the Marketing teams on a wide range of commercial matters relating to the brand, including advertising campaign review. This role requires keen analytical abilities and excellent judgement, and a pragmatic approach to problem solving. Experience with digital advertising and transactions that includes working with ad tech and/or media companies in the ad tech space is preferred.
Duties
- Negotiate and draft media and ad tech agreements, including insertion orders and data usage agreements
- Legal review of vendor, ad tech, and platform agreements
- Advise on media and ad tech ecosystem, including issues related to advertising, data privacy, consumer protection and digital platform regulations
- Counsel national and global marketing teams regarding a wide array of marketing, licensing and promotion matters
- Review advertising and communication materials for compliance with applicable laws and brand requirements
- Analyze advertising substantiation issues
- Counsel clients on trademark, copyright, trade secret and rights of publicity and privacy matters
- Counsel and advise clients on marketing to children guidelines and policies, both in the US and globally.
Qualifications
- JD degree and admitted to practice in the U.S.
- 8+ years of experience in-house, in private practice or with the federal government
- Position requires in-depth knowledge of advertising and intellectual property law
- Experience with digital advertising, media, digital platforms, and transactions that includes working with ad tech and media companies in the ad tech space
- Strong understanding of the media and ad tech ecosystem
- Deep expertise in U.S. advertising and intellectual property law, data privacy, consumer protection regulations (e.g., FTC, state privacy laws including CCPA/CPRA) and international requirements
- Outstanding communications and leadership skills with proven success in building internal and external partnerships
- Ability to communicate complex issues effectively to senior level business leaders
- Ability to be a strategic partner and trusted advisor for national and global business clients
- Ability to find practical solutions to business challenges
- Ability to participate effectively and constructively as a member of a team
- Comfortable handling a wide variety of matters, including issues in new, unchartered territory
- Strong negotiation skills
- Strong analytical and transactional skills
- Must exercise sound judgment, be able to work efficiently under time pressures and deadlines in a fast-paced, demanding environment
- Ability to influence and lead cross-functional teams in fast-paced, matrixed environments
- Excellent academic credentials
Salary Range
$195,000 to $244,000
Compensation
Bonus Eligible: Yes
Long - Term Incentive: Yes
Benefits Eligible: Yes