Senior Business Analyst / Segment Strategy

Strategic & Segment Analysis Support

• Conduct market, customer, and internal data analysis to support segment baselines, sub-segmentation, and value proposition development.
• Analyze customer needs, behaviors, pain points, and opportunities using qualitative and quantitative inputs
• Perform local and US benchmarking and industry analysis to identify best practices and competitive gaps.

Business Case & Evaluation

• Develop and support business cases for segment initiatives, including opportunity sizing, financial impact, cost-benefit analysis, and implementation considerations.
• Evaluate multiple strategic alternatives and scenarios, providing clear comparisons and recommendations.
• Partner with Finance and Analytics teams to validate assumptions, projections, KPIs, and success metrics

Presentations & Executive Communication

• Prepare presentations for different stakeholders including but not limited to Popular’s leaders, and cross-functional teams.
• Translate complex analysis into clear, concise, and decision-focused insights tailored to different audiences.
• Support in structuring narratives for leadership discussions and approvals.

Initiative Prioritization & Performance Tracking

• Track performance of segment initiatives against defined KPIs and objectives, identifying risks, gaps, and improvement opportunities.

Cross-Functional Collaboration

• Act as a key analytical partner to the Sr. Segment Manager when engaging with Marketing, CX, Digital, Technology, Risk, Compliance, and other business units across Popular.
• Support alignment by documenting assumptions, decisions, dependencies, and conclusions in a clear and structured manner.
• Participate in workshops, discovery sessions, and working teams, providing analytical support and follow-up.

Continuous Improvement & Methodology

• Contribute to the refinement and standardization of segmentation methodologies, analytical frameworks, and tools.
• Identify opportunities to improve analysis processes, templates, and recurring reporting.
• Share insights and best practices to strengthen segment work across the organization.