Back to jobsCoordinate and manage agencies’ deliverables and services, ensuring the work meets high-quality standards (Circana, Euromonitor, Kantar, Mintel, Nielsen Media Spends etc)
From Circana Beauty Market: analyse brand performance, competitors, and market trends, pulling research into one report with key takeaways sent to all teams every month
Analyse recent consumer trends in the beauty industry and on social, build a report with actionable insights and coordinate internal monthly competitive forum
Build strong relationships with the commercial team, understand the retailer strategy cross-functionally, and upskill national account managers in retailer data analysis (Boots + HUT Group ) to highlight brand opportunities and to help them build data-driven narratives for key meetings
Understand our key audiences at the retailers giving direction to activation team on audience strategy for retailer media activations to grow our category share, report back on audience migrations as a result of these activations
Build strong relationships with marketing teams to enhance brand positioning and market presence through in-depth analysis of consumer trends and market data, and deliver actionable recommendations to support the decision-making process
Support the Head of Data, Media and Insights on ad hoc research (audiences, decision journey, brand perception…)
Support roll out of attribution model on direct to consumer website and ongoing reporting of full funnel determining which marketing channels contributed to conversion. Give direction to digital team on most effective budget balance to improve campaigns.
Serve as the voice of the shopper and consumer internally and externally
Collaborate with Finance and senior management to align on category forecast and produce and update market and retail landscape presentations (Townhall, budget meetings, Global visits)
