Layer Lead

Your responsibilities • Strengthen commercial results and convince local marketing and technical teams of the value of the marketing strategy and product range promise. • D evelop marketing plans and segment strategies with a medium ‑ term vision for products, positioning, pricing and promotions in the region. • Create and deliver tools that facilitate the marketing and commercialization of the product range in the region. • Collect and analyse market data. • Build relationships and collaborate with regional opinion leaders. • Review and critically evaluate local marketing plans. • Participate in local events to reinforce leadership, implement initiatives and achieve strong impact. • Lead and support veterinary services/vaccination teams in defining the support and resources required to implement the marketing strategy in the region. • Report to the BU Manager Poultry.