Job Description
Position Responsibilities:
Channel Strategy & Growth
• Develop and execute a national channel strategy aligned with company revenue, margin, and profitability objectives.
• Identify, recruit, and onboard high-potential channel partners to expand market reach.
• Build joint business plans with dealers and distributors, driving accountability and measurable outcomes.
Partner Relationship & Business Management
• Establish and maintain strong, trust-based relationships with key channel partners and end-customers.
• Conduct quarterly business reviews (QBRs) with partners to evaluate performance, pipeline health, and improvement opportunities.
• Lead conflict reduction and resolution efforts between partners, customers, and internal teams, ensuring a positive overall experience.
Sales Enablement & Training
• Provide ongoing training and development programs for dealer sales representatives to improve product knowledge, selling skills, and competitive positioning.
• Create tools, messaging, and resources to help partners succeed in the field.
Team Leadership
• Lead, mentor, and coach a team of channel managers, fostering a culture of accountability, collaboration, and continuous improvement.
• Set performance targets, monitor KPIs, and implement best practices across the channel team.
Cross-Functional Collaboration
• Partner closely with direct sales leadership to ensure clear alignment, territory coordination, and channel conflict mitigation.
• Work collaboratively with operations, marketing, finance, and product teams to support forecasting accuracy, inventory planning, and market execution.