Job Description
Position Responsibilities:
I. Marketing Operations & Process Excellence
• Lead and optimize core Marketing Operations processes, tools, and workflows to improve consistency, speed, and execution quality across the marketing team.
• Standardize ways of working across key marketing activities by documenting, updating, and maintaining SOPs, governance practices, and operating cadences.
• Identify process gaps, inefficiencies, and execution risks, and implement improvements that increase organizational effectiveness and accountability.
• Support cross-functional coordination across marketing, sales, finance, and external vendors to ensure initiatives move forward efficiently and on plan. Budget Management & Financial Oversight
• Own end-to-end tracking of the marketing budget, including purchase orders, invoices, accrual visibility, spend pacing, and budget reconciliation.
• Provide clear monthly budget reporting and forward-looking visibility into spend versus plan, identifying risks, tradeoffs, and opportunities for reallocation.
• Partner with marketing leadership to improve financial discipline in investment decisions and ensure resources are aligned to strategic priorities.
• Evaluate marketing spend with a performance and ROI mindset, helping the team make better decisions about where to invest, reduce, or optimize.
• Manage purchasing workflows and related operational follow-up with accuracy, timeliness, and strong controls. Analytics, Reporting & Business Insight
• Own recurring marketing analytics and reporting processes, ensuring data is consolidated, reliable, and decision-useful.
• Analyze marketing performance, engagement metrics, funnel indicators, and market data to identify trends, issues, and opportunities across upstream and downstream activities.
• Build, maintain, and continuously improve central dashboards that provide visibility into business performance, budget utilization, campaign impact, and market activity.
• Translate data into practical insights and recommendations that support marketing strategy, sales enablement, business intelligence, and resource prioritization.
• Synthesize brand awareness, engagement, and performance metrics into clear executive-ready reporting with implications, not just observations. Market Intelligence & Commercial Support
• Monitor relevant market dynamics, customer trends, competitive activity, and industry developments to help the team understand the external environment and adjust priorities accordingly.
• Connect internal performance data with external market signals to support more informed planning, positioning, and investment decisions.
• Contribute analytical support for strategic discussions related to market opportunity, campaign effectiveness, content performance, and commercial execution.
• Manage industry reporting requirements, including quarterly AdvaMed reporting, ensuring accuracy, timeliness, and structured insight delivery.