Digital Data & Analytics Specialist

About this Position The Digital Data Analytics Specialist is responsible for managing and integrating multiple data sources into a centralized environment, transforming complex datasets into actionable insights that drive business performance. This role combines data engineering, analytics, and business understanding to support eCommerce growth, media effectiveness, and strategic decision-making through robust dashboards and analytical reporting. What you´ll do Manage and optimize data extraction platforms, consolidating multiple data sources into a unified internal ecosystem. Ensure data consistency, accuracy, and accessibility across business functions. Connect disparate data streams to create a holistic view of business performance. Analyze quantitative data to identify trends and generate insights on consumer behavior in eCommerce. Provide recommendations on stock management, demand forecasting, portfolio optimization, and promotional strategies. Evaluate media performance by analyzing investments and identifying correlations, including ROAS (Return on Ad Spend) insights. Design, build, and maintain dynamic dashboards that provide clear visibility into key business metrics. Automate data processing and reporting workflows to improve efficiency and reduce manual effort. Continuously enhance reporting tools to align with evolving business needs. Review qualitative and quantitative reports to extract insights on consumer behavior, market trends, and platform updates. Synthesize complex information into concise, actionable reports for stakeholders. Collaborate closely with cross-functional teams (eCommerce, Marketing, Sales, Media) to support data-driven decision-making. Align with internal stakeholders to ensure analytics outputs are relevant, actionable, and aligned with business priorities. Provide ongoing analytical support and recommendations to improve overall business performance.