Back to jobsPro-actively work with and support the Brand Communications Director to direct the media, activation and creative agencies to maximize brand and product exposure for adidas while maximizing integration with other elements of the marketing mix.
Remains up to date on the fast-developing Media Environment in general and New Media technologies and opportunities in particular
Proactively works with Sports Marketing in supporting all their brand partner activities with the aim to position the brand as set out in our objectives
Provides input into the annual and quarterly media/advertising plan in close coordination with the agencies.
Provides input into the seasonal GTM milestones (calendar, CSMM) in close coordination with the with EMC CTC & Category mngmt teams, channels.
Assumes responsibility for the (legally) correct usage of the adidas trademarks and logos.
Lead the creation and delivery of agency briefs for adidas Running (incl Outdoor) & Training (incl SPSP) to ensure responses are insight led, aligned with global guidelines, inspirational and on budget.
Steer the Marketing budget allocation across the Market alongside the hub teams and within Global guidelines as part of the planning process.
Establishing and creating strong relationships and managing day-to-day activities with relevant internal and external partners.
Negotiates and develops quotations with vendors by setting clear objectives and expectations.
Being the ultimate Brand Guardian for all performance categories across the EMC region.
Lead the team of 2 people working on the Performance categories and 1 person working on the horizontal brand activations for UAE.