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Job Description
Manager Visual Merchandising
Area: Country
Department : Omnichannel
Direct Reporting Line : Senior Manager Visual Merchandising
Dotted Reporting Line: N/A
Subsidiary/territory : LAM
Location: Country
GSMS Grade: M4
Number of Personnel Managed (Direct Reports) (depends on case by case)
Purpose & Overall Relevance for the Organization:
At adidas, we have a clear purpose: “Through sport, we have the power to change lives.” This guiding
principle shapes how we operate as a company, how we collaborate with our partners, how we create our
products, and how we connect with our consumers. Our values represent essential behaviors and mindsets
we strive to see in every team member.
This same purpose and mindset are at the heart of Visual Merchandising Team, delivering innovative and
consistent visual merchandising strategies (for Sell -in and Sell -out) that inspire customer engagement,
support sales objectives, and uphold the brand's standards across Retail, Franchise and Wholesale —
throughout the entire product lifecycle —from sell -in to in -season execution.
Key Responsibilities
Execute Seasonal Campaigns
Coordinate the rollout of seasonal campaigns and activations across Retail, Franchise and Wholesale
channels, ensuring timely and accurate delivery with excellence in execution for all the visual
merchandising capabilities .
Adapt Activation Toolkits
Localize regional V isual Merchandising toolkits, guidelines, and playbooks for country use, ensuring all
points of sale ( POS ) materials meet market requirements.
Support Store Openings & Rollouts
Implement V isual Merchandising (VM) elements for new store openings, remodeling , and fixture rollouts,
according to country’s Service Level Agreement, ensuring alignment with global/regional standards.
Coordinate Field Agenc y
Work with local field agency to support points of sale execution according to country’s marketing plan and
Service Level Agreement to ensure that points of sales meet adidas brand standards and global/ regional
expectations.
Validate Points of Sale Materials
Review the ordering, distribution, and installation of standard fixtures and tools across stores and partner
locations according to layouts and bubble plan s.
Conduct Store Visits
Regularly visit stores to monitor V isual Merchandising execution, document compliance, and ensure
consistency across the market according to the Service Level Agreement and store tiering/segmentation.
Ensure Quality Standards
Identify execution gaps, recommend corrective actions, and escalate issues to the Senior Manager.
Collect & Report Market Feedback
Gather execution photos, reports, and market insights; share structured feedback with the Senior Manager
and regional teams.
Train & Support Teams
Deliver V isual Merchandising training and practical guidance to store staff, franchise partners, and agenc y
aligned with Sales Academy to build executional capability.
Support Budget Compliance
Assist the Senior Manager in tracking V isual Merchandising spend at the market level, ensuring efficient
use of resources and alignment with approved allocations.
Key Relationships
• Regional/Global Visual Merchandising Teams
• Visual Merchandising Field Agency
• Cross -Functional Country Teams: Channel Activation, Buying & Trading - Retail, Key Account
Managers - Wholesale , Sales Academy, Concept to Consumer (CTC) , Store Managers, (Marketplace
Development - if applicable)
• External Teams: Franchise & Wholesale Partners
Leadership Abilities
EXCEL
Live your passion for the brand: Act as a confident brand ambassador, spread enthusiasm for adidas, its
culture, products, and consumers. Share brand updates, understand diverse consumer needs and adapt
accordingly.
Act like it’s your own company: Balance global strategy with local needs, aligns team goals, seek process
improvements and drive sustainable growth and profitability.
Think Bigger and Beyond: Anticipate change, embrace ambiguity, and encourage innovation. Support
calculated risks, challenge the status quo, and drive continuous improvement.
EMPOWER
Build a diverse team & foster inclusion: Create diverse, high -performing teams in an inclusive, fair
environment. Encourage open dialogue, value different perspectives, and celebrate individual and team
achievements
Engage and inspire: Connect and energize the team with clear vision and motivating communication.
Guide through challenges and promotes well -being and resilience.
Develop talent: Identify and create development opportunities, provide fair access to growth, and foster a
culture of trust a nd continuous feedback.
ELEVATE
Deliver results: Set clear, achievable goals, prioritize value -driven actions, ensure resources, and exemplify
a hands -on mentality to overcome challenges.
Promote accountability: Own decisions with transparency, communicate expectations clearly, address
conflicts constructively, and take confident actions, even in challenging situations.
Continue to grow yourself: Seek feedback, reflect to increase self -awareness, embrace a learning
mindset, and pursue growth beyond the comfort zone while promoting development within the team.
Knowledge, Skills & Abilities
• Strong operational leadership and project management skills
• Deep understanding of Retail execution and V isual Merchandising standards
• Ability to translate strategy into actionable local plans
• Excellent stakeholder management and cross -functional collaboration
• Analytical skills for KPI tracking and continuous improvement
• Proficiency in Microsoft Office , 3D modeling & design software , and V isual Merchandising reporting
tools
Requisite Education and Experience
• Bachelor’s degree in Marketing, Visual Merchandising, Retail Management, or related field s.
• 4+ years of V isual Merchandising or Retail Operations experience, preferably multi -store ,
• Experience managing budgets, agency, and cross -functional teams .
• Proven track record of executing campaigns and delivering measurable business results .
• Fluent English and Spanish verbal and written communication skills.
Area: Country
Department : Omnichannel
Direct Reporting Line : Senior Manager Visual Merchandising
Dotted Reporting Line: N/A
Subsidiary/territory : LAM
Location: Country
GSMS Grade: M4
Number of Personnel Managed (Direct Reports) (depends on case by case)
Purpose & Overall Relevance for the Organization:
At adidas, we have a clear purpose: “Through sport, we have the power to change lives.” This guiding
principle shapes how we operate as a company, how we collaborate with our partners, how we create our
products, and how we connect with our consumers. Our values represent essential behaviors and mindsets
we strive to see in every team member.
This same purpose and mindset are at the heart of Visual Merchandising Team, delivering innovative and
consistent visual merchandising strategies (for Sell -in and Sell -out) that inspire customer engagement,
support sales objectives, and uphold the brand's standards across Retail, Franchise and Wholesale —
throughout the entire product lifecycle —from sell -in to in -season execution.
Key Responsibilities
Execute Seasonal Campaigns
Coordinate the rollout of seasonal campaigns and activations across Retail, Franchise and Wholesale
channels, ensuring timely and accurate delivery with excellence in execution for all the visual
merchandising capabilities .
Adapt Activation Toolkits
Localize regional V isual Merchandising toolkits, guidelines, and playbooks for country use, ensuring all
points of sale ( POS ) materials meet market requirements.
Support Store Openings & Rollouts
Implement V isual Merchandising (VM) elements for new store openings, remodeling , and fixture rollouts,
according to country’s Service Level Agreement, ensuring alignment with global/regional standards.
Coordinate Field Agenc y
Work with local field agency to support points of sale execution according to country’s marketing plan and
Service Level Agreement to ensure that points of sales meet adidas brand standards and global/ regional
expectations.
Validate Points of Sale Materials
Review the ordering, distribution, and installation of standard fixtures and tools across stores and partner
locations according to layouts and bubble plan s.
Conduct Store Visits
Regularly visit stores to monitor V isual Merchandising execution, document compliance, and ensure
consistency across the market according to the Service Level Agreement and store tiering/segmentation.
Ensure Quality Standards
Identify execution gaps, recommend corrective actions, and escalate issues to the Senior Manager.
Collect & Report Market Feedback
Gather execution photos, reports, and market insights; share structured feedback with the Senior Manager
and regional teams.
Train & Support Teams
Deliver V isual Merchandising training and practical guidance to store staff, franchise partners, and agenc y
aligned with Sales Academy to build executional capability.
Support Budget Compliance
Assist the Senior Manager in tracking V isual Merchandising spend at the market level, ensuring efficient
use of resources and alignment with approved allocations.
Key Relationships
• Regional/Global Visual Merchandising Teams
• Visual Merchandising Field Agency
• Cross -Functional Country Teams: Channel Activation, Buying & Trading - Retail, Key Account
Managers - Wholesale , Sales Academy, Concept to Consumer (CTC) , Store Managers, (Marketplace
Development - if applicable)
• External Teams: Franchise & Wholesale Partners
Leadership Abilities
EXCEL
Live your passion for the brand: Act as a confident brand ambassador, spread enthusiasm for adidas, its
culture, products, and consumers. Share brand updates, understand diverse consumer needs and adapt
accordingly.
Act like it’s your own company: Balance global strategy with local needs, aligns team goals, seek process
improvements and drive sustainable growth and profitability.
Think Bigger and Beyond: Anticipate change, embrace ambiguity, and encourage innovation. Support
calculated risks, challenge the status quo, and drive continuous improvement.
EMPOWER
Build a diverse team & foster inclusion: Create diverse, high -performing teams in an inclusive, fair
environment. Encourage open dialogue, value different perspectives, and celebrate individual and team
achievements
Engage and inspire: Connect and energize the team with clear vision and motivating communication.
Guide through challenges and promotes well -being and resilience.
Develop talent: Identify and create development opportunities, provide fair access to growth, and foster a
culture of trust a nd continuous feedback.
ELEVATE
Deliver results: Set clear, achievable goals, prioritize value -driven actions, ensure resources, and exemplify
a hands -on mentality to overcome challenges.
Promote accountability: Own decisions with transparency, communicate expectations clearly, address
conflicts constructively, and take confident actions, even in challenging situations.
Continue to grow yourself: Seek feedback, reflect to increase self -awareness, embrace a learning
mindset, and pursue growth beyond the comfort zone while promoting development within the team.
Knowledge, Skills & Abilities
• Strong operational leadership and project management skills
• Deep understanding of Retail execution and V isual Merchandising standards
• Ability to translate strategy into actionable local plans
• Excellent stakeholder management and cross -functional collaboration
• Analytical skills for KPI tracking and continuous improvement
• Proficiency in Microsoft Office , 3D modeling & design software , and V isual Merchandising reporting
tools
Requisite Education and Experience
• Bachelor’s degree in Marketing, Visual Merchandising, Retail Management, or related field s.
• 4+ years of V isual Merchandising or Retail Operations experience, preferably multi -store ,
• Experience managing budgets, agency, and cross -functional teams .
• Proven track record of executing campaigns and delivering measurable business results .
• Fluent English and Spanish verbal and written communication skills.