Identify and map the influencer agency landscape. You will find the movers and shakers agencies and platforms that are currently steering the social and paid media strategies for the region’s biggest brands.
Build and maintain C-suite relationships with specialised influencer agencies, acting as a consultant to help them scale their businesses through YouTube.
Directly influence the adoption of YouTube’s paid media products (Shorts, Video Action Campaigns, etc.), within influencer-led campaigns to hit dynamic business and growth targets.
Serve as the internal and external subject matter expert on how the influencer economy intersects with traditional media buying. You will bridge the gap between creator content and paid media performance.
Partner with the wider Google Ads and YouTube specialist teams to create unified Go-to-Market strategies that capture social-first budgets.

Creative Works Partnerships Lead, LCS

Job Description