Job Description
THE FAENA CULTURE
The FAENA Movement is one of culture, art and community. The FAENA Culture is steeped in the warmth and traditions of the south combining authentic and attentive hospitality with the world’s finest amenities. We act as a catalyst in making dreams a reality with the collaboration of ideas. Creating carefully curated spaces paired with excellence in service to delight the most sophisticated guests as they are indulged by the FAENA Culture.
SUMMARY
The Marketing & Community Coordinator at Faena Miami Beach plays an integral role in supporting the strategic execution of the District’s marketing initiatives, guest engagement efforts, community partnerships, and digital presence. This position serves as a liaison between operational departments, guests, media partners, and the local community to ensure seamless communication and an exceptional brand experience aligned with the Faena culture. The role also supports guest feedback management, quality assurance initiatives, programming coordination, and departmental administration while contributing to the continued growth and visibility of the Faena brand.
GENERAL DUTIES AND RESPONSIBILITIES
GENERAL
- Assist Faena Marketing Director and Faena Marketing Manager on all communications-related functions concerning:
- Marketing & Communications
- CRM
- Website Management
- Faena Business Listings
- E-Commerce
- Creative Initiatives
- Manage and distribute of monthly and quarterly Marketing & Communications reports to executive and corporate team members for the asset management team.
- Oversee the bi-monthly events and programming document, collaborating with operations to ensure accurate communication of all event details to agencies and the public.
- Assist with the coordination of guest promotional collateral.
- Coordinate media-related inquiries & press visit efforts.
- Coordinate and assist with on-site photoshoots.
- Organize press coverage & compile comprehensive weekly/monthly reports.
- Provide event-specific support.
- Assist with digital marketing efforts, including e-mail communication, ad placements, and SEO.
GUEST FEEDBACK
- Manage and promptly respond to all District Guest Feedback including but not limited to:
- Departure Guest Surveys
- TripAdvisor
- OTA Platforms (Expedia, Booking.com, Priceline)
- Participate in the Guest Feedback Committee to drive quality improvement initiatives.
- Manage meetings with key operational teams to discuss quality improvement based on guest feedback.
- Maintain detailed reports on guest surveys and key business profiles.
- Analyze customer feedback and provide strategic recommendations for improving overall guest satisfaction and ratings.
- Communicate and coordinate with relevant departments to address and follow up on guest feedback.
- Maintain reports for guest survey and key business profiles.
PUBLIC RELATIONS
- Coordinate journalist and VIP stay details, preparing the operations team for arrivals.
- Prepare press kits and stay itineraries for journalists.
- Compile and distribute press coverage on the District.
- Manage and maintain journalist and publication lists.
- Manage and maintain all reference files on publications and advertising.
- Ensure press materials and media centers are current.
- Maintain photo library and ensure PR agencies and Sales & Marketing teams have latest imagery.
- Prepare quarterly clip books for asset managers.
WEBSITE
- Ensure website content is current, accurate, and reflects the brand's standards.
- Assist with maintenance of Faena.com including but not limited to (News & Press, Journal Articles, Entertainment Lineups, Events Calendar, Menus, Hours of Operations.)
EMAIL MARKETING
- Work with Marketing Manager to on executing database development strategy.
- Liaise with operations team to gather email marketing cards and input data into database systems.
- Collect databases from all in house systems (OpenTable, Delphi, Ticketmaster, etc) and ensure all are up to date.
- Review and ensure email marketing is proofread and links work accurately.
- Maintain reports for CRM.
DIGITAL
- Ensure all details in the Faena Hotel Miami Beach ecosystem are accurate and up to date.
ADMINISTRATIVE
- Take all departmental calls and field advertising requests.
- Assist with invoice tracking, vendor coordination, and departmental administrative organization.
- Prepare presentations, meeting recaps, agendas, and internal reports as needed.
- Maintain organized records of marketing assets, contracts, campaign materials, and partnership documentation.
- Ensure all shared marketing drives, databases, and internal systems remain accurate and updated.