Community Manager

Key Responsibilities

• Manage daily community interactions across social platforms (e.g., Meta, TikTok, YouTube), responding to comments, messages, tags and mentions with a consistent, brand-aligned tone of voice.
• Escalate sensitive or high-risk comments through appropriate internal pathways and uphold community guidelines across platforms.
• Implement engagement tactics that strengthen community loyalty and increase positive sentiment.
• Track and report on community sentiment, emerging conversation trends, brand mentions and relevant social topics; identify opportunities for proactive engagement or real-time moments.
• Provide community insights to the Content & Social Lead to inform content planning and optimisation.
• Assist with publishing and scheduling social content in line with content calendars; adapt copy/content for platform nuances where required.
• Support influencer and creator engagement by engaging with posts featuring Vinarchy brands and helping maintain relationships through timely, thoughtful interaction.
• Respond to product queries/FAQs and customer care enquiries in line with guidelines and escalation processes; compile regular community insights and recommend improvements to engagement strategy.