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Job Description
- Planning, coordinating, and executing marketing activities in the local market (B2B and B2C), with a strong focus on trade marketing and in-store brand visibility
- Collaborating with selected clients (independent optical stores, optical chains) to implement marketing strategies and new product categories
- Planning visual merchandising projects aligned with central guidelines, with a strong emphasis on innovative solutions
- Managing orders for POS materials produced centrally and locally
- Creating and adapting marketing content (seasonal campaign graphics for selected brands in shop windows and small trade marketing materials enhancing brand visibility in optical stores)
- Analyzing the effectiveness of marketing activities and recommending improvements
- Collaborating with internal departments (sales, product, training) and external agencies (creative, production)
- Working with the regional team and other markets within central guidelines regarding brand marketing materials, knowledge exchange, and preparation of analyses and reports for the headquarters (Excel, PowerPoint)
- Participating in projects related to digitalization and new technologies in the optical industry
Our requirements:
- Minimum 3–4 years of experience in marketing, trade marketing, or category management in the fashion/lifestyle/optical/electronics sector
- Ability to build strong client relationships and manage projects in a B2B environment
- Excellent analytical skills (trade activity reporting)
- Strong organizational skills, independence, and proactiveness
- Creativity and the ability to develop engaging marketing content
- Proficiency in MS Office; knowledge of data analysis or digital marketing tools is a plus
- Very good command of Polish and English, both spoken and written (mandatory)
- Out-of-the-box thinking, openness to new technologies and innovations in the optical category