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Cokeva Inc. Acquired by Shyft Global Services

Manager, Global Recruitment Marketing

Clearwater, Florida, United States of America; Remote, North Carolina, United States of America; Greenville, South Carolina, United States of America; Remote, Georgia, United States of AmericaPosted Today
Full timeremote

Job Description

Job Purpose:

The Global Recruitment Marketing Manager drives the global recruitment marketing and employer brand strategy across NAMER, LATAM, Europe, and APJ. This is a hands-on, execution-focused role with global reach, requiring a leader who can both set strategy and directly drive delivery across regions. This role is responsible for setting the vision, governance model, performance framework, and innovation roadmap for Talent Acquisition marketing worldwide. The leader partners with Regional Talent Acquisition leaders, HR, Corporate Communications, Digital Marketing, and external vendors to deliver scalable, data-driven campaigns that strengthen employer brand awareness, improve candidate experience, and increase qualified applicant pipelines. The role also oversees the global recruitment marketing ecosystem, including CRM integrations, job advertising platforms, paid media, AI-enabled workflows, analytics dashboards, and vendor relationships, while leading and developing recruitment marketing team members.

What You'll Do:

Global Strategy & Governance

  • Define and evolve the global employer brand strategy aligned to corporate priorities and workforce planning objectives.
  • Establish brand governance standards across all regions, ensuring compliance with global guidelines while allowing for regional customization.
  • Lead employer brand positioning efforts, including EVP activation, storytelling, and competitive benchmarking.

Performance & Analytics Leadership

  • Build and maintain global performance dashboards measuring campaign ROI, cost per applicant, cost per hire, conversion rates, source effectiveness, and brand engagement.
  • Translate data insights into actionable recommendations for TA leadership.
  • Lead testing frameworks for email, paid media, landing pages, and content.
  • Monitor market trends and competitive intelligence to inform strategy shifts.

Multi-Channel Campaign Leadership

  • Lead global paid and organic campaign strategies across LinkedIn, Indeed, Meta, programmatic platforms, CRM/email, and emerging channels.
  • Develop targeted hiring campaigns for niche, executive, high-volume, and early career talent segments.
  • Ensure alignment across CRM workflows, job advertising distribution, and career site optimization.

Technology & AI Enablement

  • Lead innovation in AI-driven recruitment marketing workflows to improve speed, efficiency, and personalization.
  • Optimize integrations between CRM, ATS, programmatic advertising, and external job platforms.
  • Evaluate new tools and emerging capabilities to enhance automation and scalability.

Stakeholder & Vendor Management

  • Serve as the global strategic account owner for all recruitment marketing vendors.
  • Partner with TA leadership to manage global budgets, invoice allocation, and ROI tracking.
  • Collaborate cross-functionally with Corporate Communications, HR, Digital Marketing, and regional TA leaders.

Team Leadership & Development 

  • Lead, coach, and develop recruitment marketing team members across campaign strategy, analytics, content, and technology adoption.

  • Build team capability in employer branding, performance marketing, and AI-enabled tools.

  • Foster a culture of innovation, experimentation, and continuous improvement.

What We're Looking For:

  • 5 to 8 Years of relevant work experience in recruitment marketing, employer branding, or talent acquisition marketing.
  • 1 to 3 Years of experience directly managing / supervising employees
  • Experience utilizing Phenom CRM is preferred.
  • Bachelor's Degree required.
  • Demonstrated curiosity and growth mindset, with a consistent focus on identifying and leveraging new technologies and tools that enhance employer brand visibility and impact globally.
  • Strong knowledge of CRM platforms, job distribution tools, and paid media ecosystems.
  • Demonstrated experience leading vendor partnerships and managing budgets.
  • Experience building dashboards and translating analytics into executive-level insights.
  • Strong strategic thinking, storytelling, and stakeholder management skills.
  • Experience leveraging AI tools to enhance marketing efficiency.
  • Experience operating in a global, matrixed organization.

Additional skills:

  • Executes instructions accurately and seeks clarification when needed.
  • Uses common office equipment and relevant systems/applications at an advanced level; performs accurate data entry and basic calculations.
  • Demonstrates complex problem solving, critical thinking, and sound decision-making with strong attention to detail, accuracy, efficiency, and situational awareness.
  • Communicates clearly in writing and conversation; fluent in English and applicable local/regional languages.
  • Creates and delivers effective presentations; communicates confidently with senior leadership.
  • Negotiates skillfully and persuasively promotes ideas.
  • Builds inclusive, collaborative relationships; shows empathy and works effectively across diverse identities.
  • Leads with initiative; manages time well, multitasks, and drives tasks to completion with minimal supervision.
  • Adapts readily to change and performs constructively under pressure, high workloads, and tight deadlines.
  • Upholds ethical and organizational standards; protects confidentiality; able to remain at a workstation and use a phone/headset for extended periods, with or without reasonable accommodation.

Working Conditions:

  • Professional, office environment.
  • Frequent Travel Required (25%).
  • Remote /Hybrid

The position is fully remote. However, candidates residing within 50 miles of our Greenville, SC, or Clearwater, FL offices are required to follow a hybrid schedule and work onsite three days per week.

#LI-REMOTE

At TD SYNNEX, our values guide everything we do: Together, We Own It, We Dare to Go, We Grow and Win, and above all, We Do the Right Thing. These principles shape how we work with each other, our partners, and our communities as we drive innovation and create lasting impact.

What’s In It For You?

  • Elective Benefits: Our programs are tailored to your country to best accommodate your lifestyle.
  • Grow Your Career: Accelerate your path to success (and keep up with the future) with formal programs on leadership and professional development, and many more on-demand courses.
  • Elevate Your Personal Well-Being: Boost your financial, physical, and mental well-being through seminars, events, and our global Life Empowerment Assistance Program.
  • Diversity, Equity & Inclusion: It’s not just a phrase to us; valuing every voice is how we succeed. Join us in celebrating our global diversity through inclusive education, meaningful peer-to-peer conversations, and equitable growth and development opportunities.
  • Make the Most of our Global Organization: Network with other new co-workers within your first 30 days through our onboarding program.
  • Connect with Your Community: Participate in internal, peer-led inclusive communities and activities, including business resource groups, local volunteering events, and more environmental and social initiatives.

Don’t meet every single requirement? Apply anyway.

At TD SYNNEX, we’re proud to be recognized as a great place to work and a leader in the promotion and practice of diversity, equity and inclusion. If you’re excited about working for our company and believe you’re a good fit for this role, we encourage you to apply. You may be exactly the person we’re looking for!

We are an equal opportunity employer and committed to building a team that represents and empowers a variety of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, gender, gender identity or expression, sexual orientation, protected veteran status, disability, genetics, age, or any other characteristic protected by law.

TD SYNNEX is an E-Verify company

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