
Senior Account Manager - PR, Creator and Social, 160over90
Job Description
We are hiring for an experienced communications professional responsible for leading client relationships and delivering integrated PR, influencer, and social campaigns end-to-end.
Responsibilities
Client relationship management: act as a day-to-day client lead for communications projects, building strong relationships and ensuring smooth communication and delivery against briefs.
Campaign planning and execution: lead the coordination and execution of integrated PR, influencer, and social campaigns, from concept through to delivery and reporting.
Media and influencer relations: build and maintain relationships with journalists, influencers, and creators across lifestyle, sport, and culture; manage outreach and activation.
Content and storytelling development: support the creation of compelling stories and content that resonate across earned, social, and influencer channels.
Project and timeline management: own timelines, status documents, and budgets, ensuring work is delivered on time, on brand, and on budget.
Cross-functional collaboration: work closely with creative, strategy, partnerships and experiential teams to deliver culturally relevant campaigns.
Event and activation support: support in planning and executing live events, influencer and media activations.
Social media management: leading content planning, community management and reporting across brand social channels, ensuring output aligns with tone and strategy.
Insight and reporting: track, analyse, and report on campaign and content performance; contribute to post-campaign evaluations and learnings.
Trend spotting and cultural awareness: stay on top of relevant trends in sport, culture and digital to inform campaign work and add value to client recommendations.
Knowledge, Skills and Abilities:
Strong understanding of earned, influencer, and social media: confident across all three areas, with knowledge of how they integrate within broader marketing strategies.
Knowledge of the social and digital landscape: including relevant platforms and cultural trends.
Media and influencer landscape knowledge: in-depth awareness of media, creators, and cultural tastemakers across sport and lifestyle.
Excellent written and verbal communication: skilled at drafting press materials, social copy, influencer briefs and client communications with clarity and tone of voice.
Campaign and project management: ability to manage timelines, budgets, resources, and stakeholders across multiple projects simultaneously.
Creative thinking and storytelling: able to spot compelling angles, generate culturally relevant ideas and contribute to creative campaign ideas.
Relationship-building: skilled in developing strong relationships with clients, media, creators and internal teams; a natural collaborator and communicator.
Cultural curiosity: in tune with trends, conversations, and moments shaping sport, fashion, music, and lifestyle, with an ability to translate these into impactful work.
Analytical mindset and experience: can report campaign results clearly and meaningfully.
Event and activation experience: comfortable supporting on planning, and execution of live experiences and brand moments.
Detail-oriented and organised: diligent in managing multiple moving parts, ensuring all outputs are delivered on time and to a high standard.
Flexible and proactive mindset: comfortable working in a fast-paced, dynamic environment with a solutions-focused, can-do attitude.
Occasional travel and weekend work may be required.
You Will Have:
6-7 years of relevant agency experience, ideally within the sport and lifestyle space
Experience of delivering PR, influencer and social campaigns for international brands and businesses in the APAC region
A strong track record in client-servicing, campaign delivery and managing direct reports