Job Description
SEO and Ads Analyst will report to the Marketing Manager and be responsible for helping plan, structure, and optimize content around search intent, entities, topic clusters, and topical authority. This role supports content systems that improve organic visibility, strengthen topical authority, support crawl efficiency, and help the brand become a trusted source within its core subject areas. This role will also help establish and optimize Google Ads campaigns to support paid search, landing page, and conversion goals.
Successful candidates will understand how people search, how search engines interpret meaning, and how content should be organized so both users and search engines can understand it clearly. This is not a keyword-stuffing or basic blog-production role. We are looking for someone who can think strategically about entities, intent, internal linking, content architecture, semantic relationships, paid search performance, and conversion opportunities across a website.