Job Description
Job Description
Ready to shape the future of one of the world’s most iconic brands? Join the Communications team at The LEGO Group and play a pivotal role in building and protecting our brand and corporate reputation in one of our most dynamic markets, China. Combining your global communications expertise with deep local market and media insights, you’ll craft and amplify a compelling, consistent LEGO story that resonates with key audiences. Working across various teams, you’ll help drive the company’s long-term growth and success in China, ensuring the LEGO brand continues to inspire and delight generations to come!
No relocation assistance is offered for this position
Core Responsibilities
Develop and execute integrated communications plans that deliver a steady drumbeat of proactive storytelling and strategic activations to build and strengthen the LEGO Group’s corporate reputation in China.
Craft compelling, locally resonant narratives and messaging around key corporate and brand reputation drivers, including business strategy, innovation, sustainability, social responsibility, etc.
Lead the development and orchestration of corporate content across owned, earned, and shared channels to ensure a cohesive LEGO story and maximize reach and impact.
Drive ongoing activation of media strategy in response to China’s fast-changing media landscape, while building and sustaining strong relationships with key media through consistent and purposeful engagement.
Elevate LEGO China’s owned corporate channels and strengthen its presence across social and digital platforms to enhance visibility and ensure communications are accurate, authentic, and authoritative.
Provide strong issue and crisis management support to safeguard and protect the LEGO Group’s corporate reputation in China.
Play your part in the team succeeding
As Communications Manager, China, you will play a pivotal role in building and protecting the LEGO Group’s brand and corporate reputation in one of its most dynamic markets. Combining strong global communications expertise with deep local market and media insight, you will shape and amplify a compelling, consistent LEGO story for key audiences to support the company’s long-term development in China.
Do you have what it takes?
At least 8 years of experience in corporate communications with leading multinational corporations or agencies.
Exceptional storytelling and content development skills, with a strong track record of shaping narratives and messaging for major corporate brands.
Solid expertise in media strategy, with strong knowledge of mainstream and business media, as well as a deep understanding of China’s evolving media landscape.
Strong stakeholder management and cross-functional collaboration skills, with the ability to influence and partner effectively across teams globally and locally.
A collaborative team player who embodies a One Team mindset and thrives in a fast-paced and dynamic environment.
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Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.