Job Description
Job Description
Job Level: Lead Professional
Are you a passionate expert for media planning and activation? Do you desire to take a crucial role in supporting our brand media excellence?
Here’s a phenomenal job opportunity to help the team become more insight-led and learning-oriented. By connecting campaign performance, platform trends and audience understanding, you will help transform information into actionable recommendations that support better planning decisions, stronger campaign effectiveness and continuous improvement across media investments!
No relocation assistance is offered for this position
Play your part in our team succeeding
The Media Planning & Activation team within Brand Marketing & Activation (BMA) is responsible for delivering brand media strategy, planning and activation across campaigns, while continuously strengthening media effectiveness, efficiency and capability across the organization.
Core Responsibilities
- Serve as the team’s focal point for media, audience and platform insights, supporting planning, optimization and investment decisions. Work with agencies and media platforms to understand audience behavior, media trends and platform best practices.
- Analyze campaign and platform performance to identify key drivers, opportunities and learning across brands and campaigns.
- Lead campaign reporting and review processes, translating data into actionable recommendations and planning implications. Ensure high standards of reporting quality, process discipline and operational excellence.
- Support media innovation initiatives through platform evaluation, testing and learning.
Do you have what it takes?
- Bachelor’s degree or above, relevant education or professional training related to Marketing, Business, Statistics, Economics, Mathematics is considered an advantage.
- Minimum 5 years of experience in media planning, media activation, media insights, platform strategy, marketing analytics or related fields.
- Strong understanding of China’s digital media ecosystem, including major platforms such as Douyin, Rednote, Tencent, Alibaba, Bilibili or similar environments.
- Strong curiosity and passion for uncovering insights from data, with the ability to connect analytical findings to marketing and business implications. Strong attention to detail and commitment to data quality and accuracy.
- Strong communication and storytelling skills, with the ability to present insights clearly both technical and non-technical stakeholders.
- Strong collaboration skills and ability to work effectively across agencies, platform partners and cross-functional teams.
In addition, the following experiences would be considered as a strong plus:
- Experience working at a major digital platform, media agency, ISV, marketing technology company or media measurement provider.
- Experience supporting audience strategy, media effectiveness studies, consumer insights or campaign learning initiatives.
- Experience working in a matrix or international organization.
#LISZ
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.