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Senior Product Marketing Manager, Inbound Acquisitions, Ads Marketing
Posted Today
Job Description
- Own Asia-Pacific (APAC) acquisitions audience strategy and messaging for all Inbound Channel touch points, from designing Go-to-Market (GTM) strategies for Small and Medium Businesses (SMB) prospect audiences to adapting global messaging for acquisitions in APAC, creative and campaign development.
- Drive cross-acquisitions channel orchestration across traditional journeys and new agentic journeys by cross-channel aiming hyperpersonalization.
- Be responsible for building APAC creative strategy, production and paid media campaigns across the funnel for Google Ads programs, owning media strategy and execution for APAC countries.
- Be accountable for marketing motivated business growth and acquisition growth across inbound channels, with managing and optimizing marketing campaigns towards Lifetime Value (LTV) goals.
- Build APAC owned, paid media, agentic initiatives, and innovation pipeline of tests across channels and creative execution, optimized for business impact and best practices.