Job Description
Job Description
CRM, every data point is a story, and every campaign is a chance to bring joy to families. You'll be the bridge between our brand and the millions of fans who trust us to deliver magic, one brick at a time.
No relocation assistance is offered for this position
Responsible for managing CRM operations and KPIs, develop CRM operational strategies for Online Branded Channels.
Work closely with MG CRM team to align on the Online Branded Channel CRM long-term strategy and annual member basic benefit plan, share the activation plan.
Take the lead role as the Online Branded Channel Membership mechanics and benefits, and closely work with cross function team such as operation, marketing, promotion and finance team from planning to execution on LEGO Membership Loyalty Program.
Provide ongoing valuable operation and campaign support to operation and marketing team to sustain CRM value.
Support on loyalty reports and deliver valuable business insight and initiate new ideas to achieve and improve CRM/business KPIs, share the performances and results.
As the key contact person to work with Product team to develop digital products to meet CRM needs.
Closely contact the customer service team to fulfill various customer queries and feature customer satisfaction.
Lead agencies to ensure the excellent execution of LEGO Membership Loyalty Program related system operation and channels communications.
Play your part in our team succeeding
The CN Online Branded Retail team is the frontline of LEGO's Direct-to-Consumer e-commerce strategy in China, operating flagship stores across Tmall, Douyin. As membership becomes a core growth engine, this role sits at the intersection of marketing, data, and consumer experience.
As Membership Activation Manager, you will be the connective tissue between strategy and execution — ensuring that every touchpoint in the member journey reflects the LEGO brand promise while driving measurable business outcomes. Your work directly supports our ambition to build a best-in-class loyalty ecosystem that turns casual buyers into lifelong fans
Do you have what it takes?
5-8 years of hands-on CRM, loyalty program, or membership operations experience, preferably in e-commerce, retail, or consumer goods.
Proven track record of designing and executing data-driven marketing campaigns that improve member retention, engagement, and LTV.
Strong analytical skills with proficiency in CRM analytics, Excel, etc.,
Demonstrated ability to manage cross-functional projects and align stakeholders across marketing, product, tech, and finance teams.
Experience working with CRM platforms, CDPs, or marketing automation tools; familiarity with Chinese digital ecosystems (Tmall, Douyin) is essential.
Excellent communication and presentation skills, with the ability to translate complex data into clear business recommendations
#LI-JY2
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO® team today.