Senior User Acquisition Manager

Department: Corporate Marketing

Employment Type: Full Time

Location: Mexico

Description

Key Responsibilities

• Develop and execute user acquisition strategies across major paid channels (Google, Meta, TikTok, ASA, etc.) 
• Manage large budgets efficiently, ensuring optimal ROI and CAC performance.
• Partner closely with analytics, product, and creative teams to improve funnel performance and post install metrics. 
• Manage creative testing pipelines, scaling best performing assets and ensuring brand consistency.
• Evaluate new UA channels, technologies, and measurement frameworks to enhance acquisition efficiency.

Skills, Knowledge & Expertise

• 3 years of hands on experience in user acquisition or performance marketing, preferably for mobile products. 
• Strong analytical mindset. 
• Deep understanding of MMPs (AppsFlyer, Adjust, Singular) and attribution models (CTIT, re attribution, SRNs, etc.).
• Experience managing large paid budgets and optimizing campaigns towards ROI/CAC goals. 
• Proven ability to interpret data, build hypotheses, and translate findings into actionable strategies. 
• Solid understanding of creative testing, audience segmentation, and conversion rate optimization.

Job Benefits

• Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
• Develop your professional skills with access to mentoring, career consulting, and learning programs.
• Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
• Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
• Work alongside people who take initiative, speak openly, and challenge themselves to grow.
• Improve your language skills through co-financed courses and internal speaking clubs.