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Job Description
We are Reckitt
Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.
Marketing
Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.
Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.
With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R and D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.
With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.
About the role
- Support the manager in developing and executing category and brand strategies and marketing plans for OTC and hygiene brands in Hong Kong, contributing insights-driven, creative and data‑driven ideas.
- Collaborate with cross-functional teams to deliver brand strategy and plans to achieve category business objectives and brand KPIs.
- Take ownership of assigned initiatives with a problem-solving mindset, proactively identifying risks, gaps, and opportunities to strengthen execution and brand impact.
- Monitor market trends, competitive activities, channel dynamics, and consumer behavior to identify growth opportunities and support informed brand decisions
Your responsibilities
- Support the development and execution of brand marketing plans, including NPD/EPD processes, claim upgrades, pricing inputs, communication materials, media coordination, and promotional activities.
- Act as day-to-day owner for assigned brand initiatives, ensuring strong execution and in-year follow-through.
- Work cross‑functionally to identify category needs and opportunities, supporting the development of pricing, distribution, and consumer promotion strategies.
- Work closely with Sales and Trade Marketing to support channel-specific activation, promotional mechanics, and POSM execution.
- Coordinate artwork, labelling and pack change projects, managing internal approvals and timelines to ensure timely, compliant execution.
- Support claims development and optimization by reviewing substantiation documents, scientific papers, and local competitors’ claims to strengthen brand equity while ensuring compliance
- Track and evaluate marketing initiatives against defined KPIs to support improvements in effectiveness and overall business impact.
- Monitor brand performance indicators such as sales and market share and supporting initiatives that drive sustained brand growth.
- Support market research activities by compiling data, analyzing findings, and helping uncover consumer and customer insights to guide brand decisions
- Coordinate with external agencies and partners on media execution, creative development, invoicing, PO creation and material delivery.
- Assist with documentation and filing, such as maintaining brand guidelines, campaign materials, contracts, and vendor records for easy reference and audit readiness.
The experience we're looking for
- Bachelor’s degree in Marketing, Business Administration, Communications, or related discipline.
- At least 2-3 years of experience in Marketing, Brand Management, or Trade Marketing, preferably within OTC or FMCG categories in Hong Kong.
- Experience in supporting brand planning, renovation projects, campaign execution, and performance tracking in a fast-paced market.
- Experience working with agencies (creative, media, digital, research).
- Able to compile and interpret sales data, consumer insights, and market research findings.
- Strong organizational skills with the ability to coordinate multiple tasks, timelines, and stakeholders.
- Good analytical skills with the ability to interpret data and translate insights into simple recommendations.
- Detail-oriented, reliable, and able to follow through diligently on assigned tasks.
- Fluent in written and spoken English
The skills for success
Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Product sustainability, Creativity, Marketing optimization, Commercial accumen, Collaboration.
What we offer
With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way. We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.
Equality
We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you. All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.