Manager of Ecommerce

The Manager of Ecommerce position exists to drive the strategy, performance, and growth of Focus on the Family’s ecommerce revenue, reach, and relationships through the online store and other digital channels. Equipped with a new ecommerce platform, the Manager of Ecommerce will be charged with leading Marketing, Inventory Management, Research and Development, as well as administrative duties to grow the ecommerce business for the ministry. The Manager of Ecommerce will oversee the operations of the Focus brick-and-mortar Bookstore, assisting the Bookstore Manager in the strategy, performance, and growth of store revenue. This position will lead a team consisting of an Operations Specialist, UX Designer and the Bookstore Manager to measure performance and deploy strategies for improvement in a fast-paced environment.   Essential Duties/Responsibilities:  Marketing:   Owns performance scorecard and reports on results   Works closely with Digital Solutions Team to optimize user experience and site performance following industry best practices   Partners with the Digital Engagement Team to integrate the ecommerce store into the constituent journey   Manages product promotion on internal websites and company email platform, such as FOTF.com, AdventuresinOdyessy.com, etc.   Reports and analyzes defined metrics, complete with action items for improvement   Owns and manages the BigCommerce platform   Owns and manages Focus Digital (Salesforce platform)   Trains Focus staff on BigCommerce and Salesforce platforms   Manages web analytics platforms for the ecommerce store and digital delivery website, translating data insights into actionable recommendations for site and campaign optimization   Drives revenue growth through conversion rate optimization (CRO), applying A/B testing, UX improvements, and industry best practices to improve funnel performance Optimizes the ecommerce store and digital delivery website for organic search (SEO)   Partners with Advertising Team to develop and execute paid advertising campaigns   Manages digital marketing channels, such as iTunes, Amazon, and Google Play     Inventory Management:   Owns and manages strategic relationships with third-party fulfillment and logistics partners, ensuring service-level agreements and operational standards are met   Develops demand forecasts for all marketing campaigns and coordinates with suppliers and fulfillment partners to ensure timely and accurate inventory availability   Manages inventory levels for Focus-owned products across multiple fulfillment channels, including in-house warehousing, third-party logistics (3PL) providers, and dropship arrangements, to ensure adequate stock availability and minimize fulfillment disruption   Oversees the catalog, pricing, and delivery infrastructure for digital products, ensuring a seamless end-to-end customer download and access experience   Serves as point of contact for digital product vendors   Maintains and governs the product master catalog, including SKU setup, product attributes, pricing, and data integrity across ecommerce and fulfillment systems   Manages the ecommerce P&L, overseeing revenue, cost of goods, and operating expenses to achieve financial targets and inform strategic investment decisions     Research and Development:   Develops and executes test scenarios using a variety of methodologies (A/B, Multivariate, User, etc.)   Analyzes and implements testing results   Manages relationships with development partners   Analyzes weekly Customer Critical (CRIT) feedback, transforming raw customer issues and research notes into standardized executive summaries to drive continuous improvement of the ecommerce platform and customer journey.     Administrative:   Manages Ecommerce and Bookstore team   Trains and develops staff on ecommerce best practices, as well as professional development   Manages department budget     Other Duties/Responsibilities:   Performs other duties as assigned     Managerial Breadth/Scope of Job:   Supervises a team of 1-3 staff       Working Environment/Physical Requirements:   Office environment   Working out of Colorado Springs office is required     JOB QUALIFICATIONS/REQUIREMENTS: Character/Spiritual:   Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...” Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.” Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct and Statement of Faith; upholds Focus on the Family's ministry in prayer Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer Engages in Christian ministry Demonstrates behaviors aligned with FOF core values     Personal Characteristics:   Lead by example   Strong team player   Detailed oriented   Initiative and action oriented     Good problem-solving skills      Knowledge/Experience:   Bachelor's Degree with emphasis in Marketing, Advertising, Business, Communications, or equivalent 5-7 years of experience in product marketing with an emphasis in e-commerce sales and distribution Strong knowledge in e-commerce and digital distribution industry Experience in working with iTunes, Amazon and other digital service providers preferred Working knowledge of CBA, Special Markets, and Christian publishing industry preferred Working knowledge of financial reports Working knowledge of Focus on the Family mission, philosophy, core values, and priorities Experience in brick-and-mortar retail a plus     Skills, Abilities and Special Talents/Gifts:   Ability to think critically and strategically in developing marketing plans for a wide variety of digital resources  Excellent verbal and written communication skills Strong organizational skills Excellent orientation to detail as well as the "big picture" Excellent knowledge of digital, ecommerce and social media platforms Competent in the use of MS Office, Macintosh, and other software applications Experienced in working with outside representatives and management at all levels Strong negotiating skills         Pay Range: $72,904 to $87,153           Application Materials Required: Cover Letter, Resume/CV *Colorado Residents: In any materials you submit, you may redact or remove any age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.   Application Materials Instructions: Please identify the job specific minimum qualifications you possess in your cover letter and be sure your resume includes any and all relevant experience to be accurately assessed against the qualifications listed in the posting. To apply, please submit the following application materials to this posting. 1. A current resume. 2. A cover letter that specifically addresses the job requirements and outlines qualifications.   Focus on the Family puts a high value on our team members and offers a unique benefit package. Employees scheduled for 20 hours or more per week are eligible for: Norton LifeLock ID Theft Coverage Legal Shield/ID Shield Coverage AFLAC 403B Retirement Plan Vacation Time & Vacation Payout Sick Time Holidays Service Awards Community Service Days Bookstore Discount Fitness Center   Employees scheduled for 30 hours or more per week are eligible for all the above and: Medical Plan Dental Plan Vision Plan Life Insurance Disability Insurance Flexible Spending Accounts EAP (Employee Assistance Program) Tuition Reimbursement Warehouse Membership Reimbursement   Note: This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.    *Temporary employees are not eligible for benefits, except for: Sick Time Bookstore Discount Fitness Center   Tentative Search Timeline: Priority will be given to applications submitted by June 12, 2026 However, this posting will remain open until filled.  The potential employee start date is June 22, 2026   Posting date:  May 12, 2026 Un-posting date: ongoing until filled Posting contact email: [email protected]