Senior Executive – Marketing Collateral & Agency Management

Job Purpose

The Senior Executive acts as the bridge between internal category heads and external creative agencies, ensuring marketing materials are delivered with precision, creativity, and speed. This role owns the end-to-end lifecycle of collateral development—from gathering technical inputs to delivering polished sample kits and digital assets that meet brand standards and drive commercial impact.

Key Responsibilities

1. Agency & Stakeholder Management

• Briefing Excellence: Convert complex technical inputs from Category Heads into clear, actionable creative briefs that agencies can execute seamlessly.
• Project Tracking: Monitor timelines, milestones, and deliverables for brochures, flyers, and digital assets; proactively flag risks and drive resolution.
• Content Synthesis: Review technical product data, distill key features, and translate them into compelling marketing copy and visuals that resonate with target audiences.
• Stakeholder Alignment: Facilitate regular check-ins with internal teams and agencies to ensure expectations are met and feedback loops are efficient.

2. Collateral & Sample Kit Ownership

• Development Oversight: Lead the design and production of physical sample kits, including material sourcing, box design, and layout optimization.
• Quality Control: Audit collaterals to ensure compliance with brand guidelines, technical accuracy, and category-specific requirements.
• Inventory & Distribution: Maintain version control, track stock levels, and coordinate timely distribution of materials to sales teams across regions.
• Innovation: Introduce new formats or presentation styles to enhance the impact of sample kits and marketing materials.

3. Quick-Turn Design Support

• Direct Execution: Handle urgent design modifications such as pricing updates, text edits, or layout adjustments without agency dependency.
• Mockup Creation: Build rough digital mockups to visualize concepts, enabling faster decision-making before final agency rendering.
• Agility: Balance speed with accuracy, ensuring quick-turn deliverables maintain brand consistency.

Skills & Competencies

• Project Management: Strong organizational skills to juggle multiple projects and deadlines.
• Design Literacy: Ability to make basic design edits and understand creative workflows.
• Communication: Skilled in translating technical jargon into marketing-friendly language.
• Attention to Detail: Rigorous quality control to ensure flawless execution.
• Collaboration: Ability to work across internal teams and external partners with diplomacy and clarity.

Performance Indicators (KPIs)

• Timeliness: % of projects delivered on or before deadline.
• Accuracy: Error rate in collateral content and design.
• Stakeholder Satisfaction: Feedback scores from Category Heads and agencies.
• Efficiency: Reduction in turnaround time for quick edits and mockups.
• Impact: Sales team adoption and usage of sample kits and collaterals.