Senior Director - Casino Commercial Revenue
Job Description
What are we building?
Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically.
Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space - ready to join us?
What’s the position?
The Senior Director – Casino Commercial Manager is responsible for the commercial strategy and revenue growth of the online casino business.
This role owns the casino commercial performance across game portfolio strategy and supplier partnerships, segmentation strategy, and long-term player value optimization.
The role serves as the central commercial leader connecting Product, CRM, VIP, Casino Operations, Analytics, Marketing, and internal/external game suppliers to maximize casino growth and player engagement.
Key Responsibilities
Casino Commercial Strategy
Drives the casino commercial performance against NRMPs, active player growth and GGR/NGR targets
Develop market-leading casino growth strategies across slots, live casino, table games, jackpots, games and exclusive content
Drive long-term customer value through optimized player engagement and retention strategies
Identify opportunities to improve share of wallet and cross-product monetization
Work closely with the Financial Planning & Analysis, Marketing and Casino teams on forecasting, budgeting, commercial planning and reporting
Game Portfolio & Content Strategy
Own casino content strategy and game portfolio optimization
Partner with suppliers to launch exclusive and high-performing content
Monitor game performance, player engagement, and portfolio mix
Drive performance of key categories including:
Slots
Live casino
Table games
Progressive jackpots
Internal Content
Branded content
Supplier & Partner Management
Own strategic relationships with game suppliers and aggregation partners
Negotiate commercial agreements and promotional partnerships
Drive supplier accountability against performance KPIs
Coordinate launch calendars and exclusive campaigns
Cross-Functional Leadership
Serve as the commercial revenue lead across Casino, Marketing, VIP, Omni, and Operations
Translate business priorities, insights and trends into execution plans across teams
Partner with the Revenue Analyst team to identify strengths and weaknesses across the casino vertical – understanding the nuances of state-by-state performance and trends
Customer & KPI Insights
Analyze betting behavior, engagement trends, and customer segmentation
Monitor competitor positioning, content, promotions, and product innovation
Identify emerging commercial opportunities and risks
Drive insight-led decision-making using analytics, data science and experimentation frameworks
Performance Management
Lead weekly, bi-weekly and monthly commercial revenue performance reviews
Establish clear commercial success metrics across initiatives & teams, ensuring the business is all pulling in the same direction
Leadership
Build and lead a high-performing casino revenue function
Develop strong operational cadence and accountability
Foster a culture of data-driven decision making and continuous optimization
Core KPIs
Casino NGR
NGR per Active
Active Casino Players
Reinvestment %
Retention Rate
Share of Wallet
Game Portfolio Performance
Jackpot Participation
VIP Revenue Contribution