Digital Marketing Manager

What you´ll do 1. Lead the end‑to‑end digital marketing strategy, from awareness to conversion • Develop annual and quarterly digital marketing strategies covering awareness, traffic, and conversion • Build full‑funnel planning across upper‑funnel exposure, mid‑funnel engagement, and lower‑funnel performance • Design digital initiatives to expand brand visibility across marketplaces (Amazon, Rakuten, Yahoo) • Drive awareness growth by leveraging marketplace assets such as Brand Pages, Storefront features, category placements, and seasonal content • Allocate and optimize budget across Amazon Ads, RPP, Yahoo Ads, Meta, TikTok, and other digital channels • Identify digital trends, demand shifts, and category opportunities using search, platform, and competitor insights 2. Strengthen top‑funnel awareness with Brand Marketing • Align EC messaging with overall brand campaign strategy • Ensure consistency between brand assets and marketplace executions (ads, PDPs, landing pages) • Monitor brand search, CTR, and upper‑funnel KPIs to measure brand impact • Connect brand activities to measurable marketplace results • Leverage Brand Pages on Amazon, Rakuten, and Yahoo to expand brand presence and drive product discovery • Plan and execute Brand Page enhancements—visual storytelling, content refreshes, navigation improvements • Ensure seasonal, campaign, and portfolio narratives are reflected consistently across all Brand Pages 3. Drive performance marketing and conversion optimization • Lead marketplace advertising strategies across Amazon, Rakuten, and Yahoo • Improve ROAS, CVR, CPC, and CPA through continuous optimization and A/B testing • Ensure alignment between ad messaging and landing/PDP experiences in collaboration with Customer Experience • Run A/B tests on creatives, messaging, landing pages, and conversion paths 4. Manage paid social channels and Customer Review–driven initiatives • Oversee Meta, TikTok, X, and other paid social channels supporting traffic and new customer acquisition co-working with local/regional Brand Marketing team • Optimize audience targeting, creatives, and bidding strategies to maximize EC growth • Integrate social insights and search trends into cross‑channel planning • Partner with Brand Marketing on social‑led EC campaign activations • Plan and execute Customer Review–driven initiatives to increase authenticity and conversion • Develop structured programs that encourage review generation, before/after content, and user‑generated posts • Amplify Customer Reviews across PDPs, Brand Pages, and social channels in collaboration with agencies and internal teams 5. Leverage analytics tools to generate insights and actions Required tools: GA4, Google Search Console, Google Trends • Analyze traffic sources, search behavior, session quality, and campaign performance • Translate search trends into demand forecasting and category/SKU opportunity mapping • Assess product performance, repeat indicators, and marketplace behavioral patterns • Build dashboards and deliver actionable insights for decision‑making 6. Collaborate effectively with internal partners Product Specialists • Ensure accuracy of product content including claims, features, usage guidance, and benefits • Maintain consistency in PDP storytelling and overall marketing messaging Operation Support • Coordinate on PDP updates, pricing, stock, and promotional readiness • Utilize insights from store operations (Customer Reviews, search terms, competitor activities) to refine marketing plans Brand Marketing / Customer Experience / Sales / SCM • Lead integrated workflows to ensure seamless delivery of digital initiatives 7. Lead agency and external partner management • Provide strategic direction, briefs, and KPI frameworks to media agencies • Work with marketplace representatives to adopt new tools, programs, and optimization opportunities • Manage creative vendors for advertising assets, landing pages, and Brand Page updates • Ensure high‑quality output, timely delivery, and accountability to performance metrics