Job Description
Established in 2013, GOGOVAN is the first app-based platform for delivering goods in Asia, which is dedicated in offering excellent delivery service through innovative technology. Since then, GOGOVAN has extended its service to various platforms. The company connects individuals and businesses directly to thousands of drivers for their real-time delivery needs, and redefines the everyday delivery experience by providing a convenient and efficient service.
Over the years, GOGOVAN has expanded its business from Hong Kong to Singapore, South Korea, Mainland China, India and Taiwan and will continue to expand globally. In August 2017, GOGOVAN merged with 58 Suyun, the leader in Mainland China’s intra-city logistics market, and increased GOGOVAN’s presence to over 300 cities, with more than 8 million registered drivers under its network.
What You Will Deliver:
Report to the Hong Kong Senior Marketing Manager
- Strategic Growth: Formulate and execute integrated B2C and B2B strategies focusing on user acquisition, engagement, and long-term retention.
- Holistic Lifecycle Management: Develop automated trigger-based journeys and loyalty programs to increase Customer Lifetime Value.
- Channel Optimization: Oversee the 360-degree marketing mix (SEM, SEO, Social, Programmatic, Offline, and Partnerships), ensuring a consistent brand voice across all touchpoints.
- Content Mastery: Develop and deploy high-impact social media and in-app content designed to ensure high engagement and conversion rates.
- Cross-Functional Communication: Serve as the central point of contact between Marketing, Data, Operations, and Product teams to ensure campaign alignment and smooth execution.
- Market Intelligence: Conduct regular competitor benchmarking and stay ahead of HK market trends to identify new growth opportunities.
- Data & Reporting: Define and track KPIs for all campaigns, monitor real-time performance, and provide actionable insights in monthly reviews.
Who You Are:
- Degree holder in Marketing, Communications, Business or related discipline
- Good command of both written and spoken English & Chinese is a must
- 4-6 years of marketing experience with branding, marketing & growth strategy
- Experience in marketing digital/ platform product is preferred
- Exposure to both B2C & B2B is a plus
- Experience with Life cycle management is a plus
- Familiar with growth marketing metrics (Google & social) to measure success of campaigns
- Strong interest in latest marketing trend and technology
- Proactive, ambitious and self-motivated in a hyper-growth and fast-paced working environment
- Experience in ad or marketing agency/ platform/ logistics/ e-commerce fulfilment environment is a plus
- Ability to navigate through ambiguity and constant change
- Strong communication, negotiation and interpersonal skills
- Creative, detail-oriented, and a strong team player
- Experience with CMS and website update is a plus
- Driving experience and knowledge is a plus
- Candidate with less experience will be considered as Marketing Executive
What We Offer
- A company provides casual and flexible working environment
- A company promotes learning, continuous improvement, and personal growth