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banglalink

Digital Marketing Manager

banglalink
Dhaka, BangladeshPosted 4 days ago
hybrid

Job Description

Job Description 

 

  • Develop and execute integrated digital media strategies aligned with campaign objectives, audience insights, and brand goals.

  • Lead end-to-end digital media planning by collaborating with creative team and media agencies to deliver optimized channel mix and performance.

  • Drive user acquisition across paid, organic, influencer, and partnership channels with a focus on scale and efficiency. 

  • Lead app installs via performance marketing, ASO, and native tools,

  • Support revenue model execution including freemium, paid packs, subscriptions, ads, and cross-sell/upsell initiatives. 

  • Optimize pricing, bundling, and offers using user behavior, cohort insights, and regional performance signals. 

  • Execute and optimize performance campaigns across search, social, display, retargeting, and programmatic channels. 

  • Improve conversion funnels across install, activation, engagement, and payment journeys. 

  • Manage remarketing, segmentation, and personalization strategies to maximize lifetime value.

  • Own digital analytics, attribution, and event tracking frameworks across web and app journeys. 

  • Deliver actionable performance dashboards and insights to guide marketing, product, and business decisions.

  • Manage marketing technology stack including analytics SDKs, attribution tools, deep linking, and automation platforms. 

  • Leverage AI-powered tools and platforms to automate end-to-end ads reporting, conduct intelligent campaign analysis, generate real-time performance dashboards, and design and interpret A/B tests at scale — reducing manual effort while accelerating data-driven decision-making.

  • Collaborate with stakeholders to deliver integrated growth outcomes. 

  • Manage agencies, platforms, and external partners to ensure performance, innovation, and cost efficiency.

Academic Qualification

  • BBA (Preferably in Marketing)/BSC Degree from any UGC approved University

Job Experience Required

  • 3 to 5 years of experience in relevant area

Required Capabilities

  • Sound knowledge in Digital Marketing: Facebook Marketing, Instagram Marketing, LinkedIn Marketing, Google Advertising, 

  • Sound knowledge in Martech and Social Content Strategy


Banglalink Digital Communications is one of Bangladesh’s leading telecom and digital service providers, committed to transforming the way people connect, communicate, and innovate. As a subsidiary of VEON, Banglalink combines global expertise with a deep understanding of local needs to deliver cutting-edge services to millions of customers across the country.
Our Employer Value Proposition (EVP) is ‘Lead the Future’, and this is reflected in all levels of our organization. Our workplace is designed to inspire and empower individuals, creating an environment where ideas thrive, contributions are valued, and innovation flourishes. We encourage every team member to take initiative, explore new possibilities, and grow both personally and professionally in a fast-evolving digital landscape.
At Banglalink, we are committed to foster a supportive and inclusive culture that celebrates diversity and encourages collaboration. We actively create opportunities for all individuals to succeed, while our learning initiatives and digital upskilling programs, ensure our people are equipped to excel in their careers and shape the future.

Banglalink is a place where innovation, agility, and understanding come together to create meaningful impact. Join us and be part of a team that’s reshape the future of connectivity and digital transformation.

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Digital Marketing Manager at banglalink | Renata