Back to jobsDevelop and align the seasonal Account Marketing Calendar for key wholesale partners in New Zealand, ensuring strong in-store execution and delivery against agreed KPIs
Own and enhance the adidas brand presence at point of sale, ensuring a premium and consistent consumer experience across all key retail doors
Drive share of space and visibility within priority accounts, focusing on high-impact locations and key product categories
Lead the end-to-end account activation process including planning, stakeholder alignment, and execution across all levels of the customer organisation
Ensure global Brand Calendar priorities are reflected locally, with campaigns and product stories executed effectively and supported by the right level of investment
Develop and deliver consumer activation plans across key concepts and categories, including in-store, ecommerce, and digital touchpoints across wholesale partners
Drive sell-through and consumer engagement, ensuring strong commercial outcomes and market share growth
Track and evaluate the effectiveness of activation plans, using insights to continuously improve execution and performance
Manage budgets and marketing spend for assigned accounts, ensuring efficient investment and clear ROI
Ensure all local executions align with global brand guidelines and campaign direction
Build strong understanding of the New Zealand retail landscape, including consumer behaviour, competitor activity, and distribution opportunities
Act as the key point of contact for consumer activation internally and externally for wholesale partners
Lead the development and delivery of activation toolkits, from briefing through to in-store execution
Collaborate closely with regional and global teams to ensure best practice implementation of brand strategies
Deliver clear reporting on campaign performance, execution standards, and commercial results
A
Senior Specialist, Omni-Channel Marketing (12-Month Contract)
Auckland, AUK, NZPosted Yesterday